Tech Blogging: Speed vs. Substance

July 2, 2012 by Lisa Oshima | Consulting, Events, Mobile, Social Media, Uncategorized
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When I started writing this blog in 2006, few bloggers were talking about social media, and even fewer were talking about mobile.  Today, that’s all changed.  Convergence is at hand, and it’s even more spectacular than many could have imagined.  Everything becoming more social and mobile, and the speed at which information moves is intense.

Things are moving so quickly that the focus of many tech blogs has shifted from substance to speed. These days, there’s not much point in trying to be the first blogger to publish tech news.  Information is moving so quickly that by the time tech ‘news’ hits most blogs, it’s usually already been reported to death. That’s why today, more than ever, I think the most interesting blogs do more than summarize the news, they analyze it.


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Lisa Whelan is now Lisa Oshima!

May 29, 2012 by Lisa Oshima | Consulting, Social Media
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I recently married Rob Oshima and am changing my name from Lisa Whelan to Lisa Oshima.  I am transitioning my social profiles and to reflect my new name.

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February 29, 2012 is a Big Day in Barcelona! (BoB & Mobile-Loco)

February 10, 2012 by Lisa Oshima | Advertising, Developers, Events, Mobile, Monetization, Social Media
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There are two hot events going on February 29th during Mobile World Congress in Barcelona this year…  Depending on your interests, both are must-see events… (more…)

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Test Driving the Nest Thermostat

January 3, 2012 by Lisa Oshima | Mobile, Review, Social Media
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I just purchased 3 (yep 3) of the new Nest Thermostats, which I’ll be taking for a test drive in the coming weeks.  I learned about Nest in this great Wired Article.  If you’re unfamiliar with Nest, it’s an amazing new thermostat that was designed by the creator of the iPod.  Nest is intelligent, learning what you like as you use it… It remembers when you wake up, when you go to sleep, and more. Best of all, you can control it remotely from your mobile phone – either iOS or Android, and it looks easy to install (more…)

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Facebook Hack Day, Palo Alto, CA

October 28, 2011 by Lisa Oshima | Developers, Events, Mobile, Social Media
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I’m at Facebook’s headquarters in Palo Alto, CA today to hear about Facebook’s new HTML5 platform… I’ll be updating my notes from the event throughout the day, below. Refresh regularly:

First up… Mark Zuckerberg.

  • 350,000,000 people monthly are touching Facebook’s mobile apps. Facebook is pushing on mobile and thinks it’s going to be a big opportunity for developers.
  • On mobile apps, social infrastructure has been missing. The app store model is a good way to get distribution, but developing your apps so that they’re fundamentally social will also give you better distribution through the social graph.
  • The vision for Facebook’s mobile apps. Facebook thinks that all apps will eventually become social. Mark says he wants Facebook to be on every phone and as deeply integrated into many devices as possible. (more…)

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Telesocial Launches a Free API for Making Mobile Calls from the Social Web

October 11, 2011 by Lisa Oshima | Developers, Mobile, Social Media
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I’ve never been more excited to be working at the forefront of mobile and social convergence than right now.  With every week that passes, my work gets more and more interesting. I’m particularly excited about what’s happening today, as my newest client, Telesocial, launches their social to mobile calling solution – the world’s only free API for initiating mobile calls combined with a secure social to mobile cloud directory.  This is one of the coolest innovations in mobile and social convergence, and I’m not just saying that because Telesocial is my client…Telesocial’s platform is an industry first, and it is great for users, developers, and mobile operators. (more…)

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Poptuit packs a punch: social phone book and yellow pages, LBS and more. Get a free beta invite.

October 5, 2011 by Lisa Oshima | Developers, Mobile, Monetization, Social Media
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I recently sat down with Henry Vogel, the President and CEO of Apptera to talk about their new Android app, Poptuit.  Poptuit is a multi-faceted consumer-focused app that brings together your favorite people and merchants together with your phone’s dialer, SMS messenger, email client, camera, maps, social apps and more into one easy to use interface.  This app packs a punch and does a ton of things that normally would require several apps to do… It reminds me of a mobile version of Xobni mixed with a social address book, smarter Yellow Pages, Glympse and the new “Family and Friends” app Apple announced today for the iPhone 4s. (more…)

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The Gamification of Mobile Apps

September 30, 2011 by Lisa Oshima | Developers, Mobile, Monetization, Social Media
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In 2010, the most over-used buzz words in my more mobile-focused circles were “monetization” and “virality”. This year’s buzz word bingo winners are  “gamification” and “gaming mechanics,” which encompass both “monetization” and creating “virality.”  The mobile world is quickly catching on to what the gamers and social web folks have known for a long time – one of the best ways to get people to use your app is to improve engagement through gamification. While these two words are often over-used, it’s with good reason. Introducing gaming mechanics into your app can help drive usage in the short, medium, and long term. (more…)

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Zeewe 2.0: Making Mobile-Ready HTML5 Web Apps & Games Easier to Find and Monetize

September 26, 2011 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media
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As I mentioned in my post over the weekend, I’ve been doing business development consulting for a cool company based in Latin America called Movile, and today, they’re launching something pretty cool…Zeewe 2.0.  Here’s the press release:

Today Movile, the leading mobile services company, announces Zeewe 2.0 (, the new version of the pioneering HTML5 app store and directory for smartphones and tablets. Zeewe has more than 1.5 million users worldwide, and these users typically use at least 5 web apps that they discover on Zeewe.  Movile also announces the launch of several exciting new features for Zeewe including off-line mode which enables users to use the Zeewe store and select apps without an internet connection on iOS devices. Beside this, Zeewe also now offers developers a payment API that enables them to charge for Apps and transact in-app purchases. (more…)

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Learn about HTML5 App Development at Web Directions Unplugged & Discount Code!

April 12, 2011 by Lisa Oshima | Developers, Events, Mobile, Monetization, Social Media
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There’s another great conference coming up for developers.  “Web Directions Unplugged” will take place in Seattle May 12 and 13, and it’s targeted at folks that are designing and developing apps and games using HTML5.  They’re offering a 30% Discount for the Socialize Mobilize community with the code “socialize,” making the show just $695. (more…)

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