Tag Archive | "social media optimization"

Incorporating Social Media into your Mobile App (with pictures)

October 21, 2009 by Lisa Oshima | Consulting, Developers, Mobile, Social Media
(0) Comments

Today, I did a MOTODEV podcast with Randy Ksar of Motorola: “Social Media Marketing for Mobile Developers Part II”. The podcast addressed mobile developers and focused on the benefits of incorporating social media into mobile applications. You can see the social dialogue surrounding the podcast on gsnap and listen to the podcast below: Here’s the […]

As Concerns About Social Media Advertising Escalate, A Potential Solution

August 7, 2007 by Lisa Oshima | Advertising, Social Media
(5) Comments

The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook.   COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments.  The organization announced […]

As Concerns About Social Media Advertising Escalate, A Potential Solution

August 7, 2007 by Lisa Oshima | Advertising, Social Media
(0) Comments

The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook.   COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments.  The organization announced […]

Dada.net launches Friend$, Partners with Google AdSense to Pay Social Media Users

March 2, 2007 by Lisa Oshima | Advertising, Social Media
(3) Comments

Italy-based social networking company, Dada S.p.A., is partnering with Google AdSense to pay users for allowing ads on their space.  Dada’s new Friend$ is an opt-in revenue sharing program that rewards users for adding friends and updating the content of their Dada space.  According to Dada, Friend$ is, “the only program that rewards you both […]

Social Media Marketing – Looking Beyond SEO and SMO to Testing and Website Optimization

March 1, 2007 by Lisa Oshima | Enterprise
(3) Comments

Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have […]

Measuring Blog Traffic: ComScore and FM Announce Partnership

February 5, 2007 by Lisa Oshima | Social Media
(4) Comments

ComScore and Federated Media (FM), which represents social media sites including Digg, PROTRADE, BoingBoing, and Dooce recently announced that they would be working together on a “research and development initiative designed to provide comprehensive measurement of conversational media such as blogs and community-driven sites.” I’m looking forward to seeing the outcome of this research, especially […]

Monetizing YouTube Without Being “Evil” – Opportunity Abounds for a “Next Gen. AdWords” on YouTube

January 31, 2007 by Lisa Oshima | Social Media
(2) Comments

Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006: Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting […]

YouTube’s Monetization Strategy

January 29, 2007 by Lisa Oshima | Advertising, Monetization, Social Media
(4) Comments

The World Economic Forum’s annual meeting in Davos Switzerland took place between January 25-29th.  Today, I discovered some great footage from that meeting on YouTube, which dovetails nicely into my blog from Friday, in which I made several predictions for mobile in 2008. In the video, Chad Hurley, Co-Founder of YouTube, talks about some of […]

Social Media Invades Inc. 500: Researchers Find “The Hype is Real”

January 25, 2007 by Lisa Oshima | Research, Social Media
(2) Comments

According to a new survey, published by The University of Massachusetts Dartmouth, “the hype” around social media “is real.”  In November and December or 2006, U Mass Dartmouth’s Center for Marketing Research, under the direction of blogging researchers Eric Mattson and Nora Ganim Barnes, completed a telephone survey of “Inc. 500” list to find out […]

5 (make that 6) Deadly Sins of Social Media

January 20, 2007 by Lisa Oshima | Social Media
(5) Comments

Thanks to technology and the Internet, the world is becoming increasingly transparent and accessible.  Social media is playing an important role in this transformation.  So far, most people seem to be responding to the power of social media favorably, and they’re using the power of social media for good.  However, there is a risk that […]





Categories


Blogroll


Recent Comments

    • Right Travel: Great post....
    • Right Travel: Great job!! Thanks for the blog! :)...
    • Cheryl McNinch: all that is true and makes people look more creepy and tracking people with glasses is plane out weird....
    • fuck chormecast: you're a turd...
    • fuck chormecast: I successfully setup my chromecast but now my computer and ipad will not recognize it. Big waste of money go buy a roku...