Tag Archive | "social media optimization"
October 21, 2009 by
Lisa Whelan |
Consulting,
Developers,
Mobile,
Social Media
(0) Comments
Today, I did a MOTODEV podcast with Randy Ksar of Motorola: “Social Media Marketing for Mobile Developers Part II”. The podcast addressed mobile developers and focused on the benefits of incorporating social media into mobile applications. You can see the social dialogue surrounding the podcast on gsnap and listen to the podcast below: Here’s the [...]
August 7, 2007 by
Lisa Whelan |
Advertising,
Social Media
(5) Comments
The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook. COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments. The organization announced [...]
August 7, 2007 by
Lisa Whelan |
Advertising,
Social Media
(0) Comments
The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook. COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments. The organization announced [...]
March 2, 2007 by
Lisa Whelan |
Advertising,
Social Media
(3) Comments
Italy-based social networking company, Dada S.p.A., is partnering with Google AdSense to pay users for allowing ads on their space. Dada’s new Friend$ is an opt-in revenue sharing program that rewards users for adding friends and updating the content of their Dada space. According to Dada, Friend$ is, “the only program that rewards you both [...]
March 1, 2007 by
Lisa Whelan |
Enterprise
(3) Comments
Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have [...]
February 5, 2007 by
Lisa Whelan |
Social Media
(4) Comments
ComScore and Federated Media (FM), which represents social media sites including Digg, PROTRADE, BoingBoing, and Dooce recently announced that they would be working together on a “research and development initiative designed to provide comprehensive measurement of conversational media such as blogs and community-driven sites.” I’m looking forward to seeing the outcome of this research, especially [...]
January 31, 2007 by
Lisa Whelan |
Social Media
(2) Comments
Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006: Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting [...]
January 29, 2007 by
Lisa Whelan |
Advertising,
Monetization,
Social Media
(3) Comments
The World Economic Forum’s annual meeting in Davos Switzerland took place between January 25-29th. Today, I discovered some great footage from that meeting on YouTube, which dovetails nicely into my blog from Friday, in which I made several predictions for mobile in 2008. In the video, Chad Hurley, Co-Founder of YouTube, talks about some of [...]
January 25, 2007 by
Lisa Whelan |
Research,
Social Media
(2) Comments
According to a new survey, published by The University of Massachusetts Dartmouth, “the hype” around social media “is real.” In November and December or 2006, U Mass Dartmouth’s Center for Marketing Research, under the direction of blogging researchers Eric Mattson and Nora Ganim Barnes, completed a telephone survey of “Inc. 500” list to find out [...]
January 20, 2007 by
Lisa Whelan |
Social Media
(4) Comments
Thanks to technology and the Internet, the world is becoming increasingly transparent and accessible. Social media is playing an important role in this transformation. So far, most people seem to be responding to the power of social media favorably, and they’re using the power of social media for good. However, there is a risk that [...]
