Tag Archive | "developer relations"

Waging the Mobile Patent War & the Future of Mobile Innovation: Google, Palm, Apple, Microsoft, Nokia, RIM, Mozilla – What’s next?

September 1, 2011 by Lisa Oshima | Developers, Mobile
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Its been a huge couple of weeks in mobile… It started with Google‘s acquisition of Motorola Mobility on August 15th (its largest to date).  That was followed by HP‘s announcement on August 18th that it is canceling its Palm line of WebOS-based hardware.  The big news continued into week with Steve Jobs’s resignation as CEO […]

Gaining Distribution: 2nd Developer Pitch Session Added to CTIA Agenda

March 9, 2010 by Lisa Oshima | Consulting, Developers, Events
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Following up on my earlier post about the Developer Pitch Sessions at CTIA in Las Vegas, CTIA just added a second panel on”Gaining Distribution” to the official agenda.  I’m looking forward to moderating this new panel, “Gaining Distribution- Panel B” on Wednesday, March 24, 3-4pm. So far, there is a great panel of experts confirmed […]

Developer Ecosystems

January 14, 2010 by Lisa Oshima |
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Building Developer Ecosystems As millions of consumers demonstrate their increasing thirst for mobile-application-based services, the demand for mobile developers and fresh content is growing.  Mobile OEMs, operators, platform vendors, development tool companies, marketing/pr agencies and others are all struggling to grab the attention of the world’s best mobile developers and establish their own loyal and […]

Mobile for Brands

January 14, 2010 by Lisa Oshima |
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Mobile Strategy Consulting for Brands As consumers demonstrate a growing interest in mobile-application-based services, brands are struggling to find meaningful and cost effective ways to reach consumers through mobile devices. Most in-house marketing departments and agencies lack the deep mobile applications, marketing, and developer relations expertise required to advise their companies/clients on mobile investment, and many […]

Directory of the Top Mobile Developer Relations Pros on Twitter

July 21, 2009 by Lisa Oshima | Consulting, Developers, Mobile, Social Media
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UPDATED 7/31/09: Below, you’ll find a list I compiled of mobile developer relations professionals on Twitter.  It’s interesting to see how many mobile companies are starting to use Twitter to engage with their developer communities.  The most prolific developer relations tweeps seem to be from Windows Mobile (which lists Twitter, Facebook and YouTube as communications […]

5 Big Lessons to Learn from Nokia’s Ovi Store Launch

May 26, 2009 by Lisa Oshima | Developers, Mobile, Monetization, Review
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Nokia’s new Ovi Store officially launched today.  It represents a step in the right direction for the diversification of the mobile content market in general, but there are substantial kinks to address.  There are enough blogs and tweets out there that rehash the high and low points (highlights for me include: Terence Eden’s post, All […]


February 19, 2009 by Lisa Oshima |
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Founded in 2003 by Lisa Oshima (Lisa Whelan), Socialize Mobilize provides strategy, business development, and marketing expertise to clients of all sizes and stages of growth.  Please read more about Socialize Mobilize’s consulting services and client testimonials. Lisa is also an accredited investor actively looking to invest in mobile start-ups. Clients include:         […]

Preparing to Swallow My Words as Verizon “Opens” its Network…

November 27, 2007 by Lisa Oshima | Mobile
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Today, Verizon reported (gasp) that it is “opening” up its network to any device and any application…that can meet it’s “minimal technical standard”.  I’m prepared to swallow my words (see my previous post “Will Verizon Become a More Open Mobile Network for Developers?“), assuming Verizon’s standards (to be published in early 2008) are as reasonable […]

I’m Now Writing SocialMedia Network’s Blog

November 6, 2007 by Lisa Oshima | Advertising, Consulting, Developers, Social Media
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Yesterday, I started a 2 month, part-time consulting gig with SocialMedia Networks, a leading provider of social network services including a large and growing network of applications across Social Networking platforms.  SocialMedia’s flagship product, Appsaholic, currently available on Facebook and MySpace makes it easy for independent software vendors (ISVs) to manage, market, and monetize the […]

Appsaholic Facebook Developer Conference Recap

August 22, 2007 by Lisa Oshima | Advertising, Events, Social Media
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Tonight is the first chance I’ve had to write about the Facebook Developer/ Influencer conference that I went to last week.  The event was an invite-only afternoon of panel discussions hosted by Seth Goldstein of SocialMedia.  Attendees included about 50 developers, entrepreneurs, investors, and a couple of bloggers, and the discussions ranged from “When, if […]



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