Tag Archive | "blog"

68% of Online Americans Visit Communities, Blogs, Social Networks… What Do The Rest Do?

September 23, 2008 by Lisa Oshima | Social Media
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According to the August/September 2008 Insight Report from MarketTools, 68% of Americans who spend time online regularly visit blogs, online communities or social networks.  That’s staggering, especially when you consider that the number of online Americans that engage in product research online to help them make purchase decisions is just 33%. Check out the demographic […]

The Power of Ever-Evolving Social Media

March 31, 2008 by Lisa Oshima | Social Media
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The power of social media (including social networking) constantly amazes me. It keeps people in touch with each other, facilitates introductions that may otherwise never have happened, and so much more.  Since I first started writing this blog a year and a half ago, I’ve received emails and introductions from all sorts of interesting people […]

Prepare Yourself to Laugh… or Cry!

January 5, 2008 by Lisa Oshima | Social Media
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If you like my blog, this video will make you laugh, cry, or both! Ahhhhh…. How refreshing to see something emerge from Silicon Valley that doesn’t take itself or the crazy wild world of web 2.0 too seriously.

BlogRovr, BlogRover Send My Favorite Bloggers Right Over!

March 27, 2007 by Lisa Oshima | Social Media
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The folks at Activeweave (makers of Stickis, which I’ve written about before), have just introduced a great new website and plug-in called BlogRovr.  BlogRovr is a great little tool aimed at blog enthusiasts.  It allows you to see whatever your favorite bloggers have written about anywhere on-line. Here’s how it works: Visit Blogrovr.com and sign-up […]

Real-Life Social Media Success Stories & The Value of Researching Social Media Profiles

February 26, 2007 by Lisa Oshima | Social Media
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Internet search engines and social networking sites are enabling companies to do their “due diligence” on prospective employees more extensively than ever before.  According to an article I read this morning, Google (and other big companies) are researching prospective recruits by investigating their on-line presence on social networking sites.  But, businesses aren’t the only ones […]

Blurb: Making Self-Publishing Books and Promotion Easy

February 13, 2007 by Lisa Oshima | Social Media
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Web 2.0 is changing the way that people publish, access, and spread news.  Newspaper subscriptions are down, and the number of bloggers is up.  Blurb is changing that. Blurb is capitalizing on the rising interest in on-line self-publishing (e.g. blogs) and the continuing popularity of books.  In their beta release, they’ve made it simple and […]

Barack Obama Latest to Jump on Social Networking Bandwagon

February 12, 2007 by Lisa Oshima | Social Media
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Barack Obama just launched a social media/ social networking website to further his presidential campaign in 2008: my.barackobama.com. While I haven’t made any decisions about who I will support in the 2008 presidential election, I signed up for a “test account” on My.Barackobama.com to test the social media functionality of Obama’s website.  The features/functionality of […]

Technorati, Blog Rankings, & Top Bloggers on “Communities”

February 8, 2007 by Lisa Oshima | Social Media
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As many fellow VOXers know, there is no way to tell how many hits your blog gets (or how many people read or talk about it)… Six Apart doesn’t provide a counting utility to bloggers. (If they did, the bloggers generating the most traffic on VOX might be tempted to leave to start revenue generating […]

Social Media Invades Inc. 500: Researchers Find “The Hype is Real”

January 25, 2007 by Lisa Oshima | Research, Social Media
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According to a new survey, published by The University of Massachusetts Dartmouth, “the hype” around social media “is real.”  In November and December or 2006, U Mass Dartmouth’s Center for Marketing Research, under the direction of blogging researchers Eric Mattson and Nora Ganim Barnes, completed a telephone survey of “Inc. 500” list to find out […]

Gather.com – Social Networking for Grown-ups… Check out Socialmediagroup.gather.com

January 10, 2007 by Lisa Oshima | Review, Social Media
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Gather is a social networking site for adults. It is free, fun, well organized, and a little bit like vox, though it encourages cross posting of blogs, articles, comments, etc. around specific “groups” of participants with similar interests.  There are some really interesting blogs, conversations, and participants happening on Gather… For example, one of America’s […]



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