Tag Archive | "blogging"

Tech Blogging: Speed vs. Substance

July 2, 2012 by Lisa Oshima | Consulting, Events, Mobile, Social Media, Uncategorized
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When I started writing this blog in 2006, few bloggers were talking about social media, and even fewer were talking about mobile.  Today, that’s all changed.  Convergence is at hand, and it’s even more spectacular than many could have imagined.  Everything becoming more social and mobile, and the speed at which information moves is intense. […]

Honda Nails Viral Advertising in the UK with Live Skydiving Spectacular (Well, Sort Of)

May 30, 2008 by Lisa Oshima | Advertising, Social Media
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Last night, Honda was the first to air a live ad on Channel 4 in the UK.  The ad was nothing short of spectacular – a skydiving feat that no doubt left most of Britain and some of the rest of us talking: Honda Skydiving Video. I woke up this morning to see links to […]

Prepare Yourself to Laugh… or Cry!

January 5, 2008 by Lisa Oshima | Social Media
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If you like my blog, this video will make you laugh, cry, or both! Ahhhhh…. How refreshing to see something emerge from Silicon Valley that doesn’t take itself or the crazy wild world of web 2.0 too seriously.

BlogRovr, BlogRover Send My Favorite Bloggers Right Over!

March 27, 2007 by Lisa Oshima | Social Media
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The folks at Activeweave (makers of Stickis, which I’ve written about before), have just introduced a great new website and plug-in called BlogRovr.  BlogRovr is a great little tool aimed at blog enthusiasts.  It allows you to see whatever your favorite bloggers have written about anywhere on-line. Here’s how it works: Visit Blogrovr.com and sign-up […]

Social Media Marketing – Looking Beyond SEO and SMO to Testing and Website Optimization

March 1, 2007 by Lisa Oshima | Enterprise
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Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have […]

Real-Life Social Media Success Stories & The Value of Researching Social Media Profiles

February 26, 2007 by Lisa Oshima | Social Media
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Internet search engines and social networking sites are enabling companies to do their “due diligence” on prospective employees more extensively than ever before.  According to an article I read this morning, Google (and other big companies) are researching prospective recruits by investigating their on-line presence on social networking sites.  But, businesses aren’t the only ones […]

Blurb: Making Self-Publishing Books and Promotion Easy

February 13, 2007 by Lisa Oshima | Social Media
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Web 2.0 is changing the way that people publish, access, and spread news.  Newspaper subscriptions are down, and the number of bloggers is up.  Blurb is changing that. Blurb is capitalizing on the rising interest in on-line self-publishing (e.g. blogs) and the continuing popularity of books.  In their beta release, they’ve made it simple and […]

Barack Obama Latest to Jump on Social Networking Bandwagon

February 12, 2007 by Lisa Oshima | Social Media
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Barack Obama just launched a social media/ social networking website to further his presidential campaign in 2008: my.barackobama.com. While I haven’t made any decisions about who I will support in the 2008 presidential election, I signed up for a “test account” on My.Barackobama.com to test the social media functionality of Obama’s website.  The features/functionality of […]

Social Media Invades Inc. 500: Researchers Find “The Hype is Real”

January 25, 2007 by Lisa Oshima | Research, Social Media
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According to a new survey, published by The University of Massachusetts Dartmouth, “the hype” around social media “is real.”  In November and December or 2006, U Mass Dartmouth’s Center for Marketing Research, under the direction of blogging researchers Eric Mattson and Nora Ganim Barnes, completed a telephone survey of “Inc. 500” list to find out […]

Impact of the ‘Washingtonienne’ case on Social Media.

December 26, 2006 by Lisa Oshima | Social Media
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It’s been a slow news week in the world of social media and social networking – what, with the holidays, people are spending time with real life friends and family, rather than at work or with their on-line network.  But, there is one social media/ social networking story that is still making headlines and drawing […]



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