LISA M WHELAN
lisa<dot>whelan<at>socializemobilize<dot>com

MOBILE & SOCIAL BUSINESS DEVELOPMENT & MARKETING

Dynamic business developer and strategic thinker with success building mobile ecosystems, leveraging partnerships, negotiating win-win agreements, and increasing market penetration.   Strong international experience and networks, especially in the US and Europe in mobile technology and social web.  Solid combination of business and technical acumen.  Self-starter with track record of execution in mobile and web.  Blog: Socializemobilize.com.  Twitter: @lisawhelan.  Expertise includes:

PROFESSIONAL EXPERIENCE

SOCIALIZE MOBILIZE, San Francisco, CA, USA  2003 – PRESENT
Managing Consultant
Provide mobile and social media strategy and business development expertise to start-ups and large corporations.  Create go-to-market and monetization strategies, negotiate win-win commercial agreements, build developer ecosystems, develop and drive strategic alliances, drive strategic marketing. Chaired developer sessions at 2009 & 2010 Mobile World Congress.  Served as a Judge in the 2011 GSMA Awards.  Client highlights:

MOVILE Sao Paulo, Brazil  5/2010 – Present
US Business Development Consultant

• Driving business development efforts for Movile in the US – specifically around Zeewe (HTML 5 App Store) and Mozca (Mobile Payments Platform)
  

PHOTOBUCKET San Francisco, CA, USA  6/2010 – 2/1011
Business Development Consultant / Interim VP of Business Development (1099ed consultant)

• Drove social media, mobile, and CE partnerships for second largest photo sharing site online next to Facebook. Successfully initiated and/or drove partnerships with >50 accounts including Facebook, Google, Apple, Twitter, Sony, Motorola, Samsung, HP, Kodak, Intel, Vodafone, Verizon, and others.

FACE.COM Tel Aviv, Israel  4/2010 – 6/2010
Developer Relations Consultant (1099ed consultant in partnership with StageTwo)

• Led launch of facial detection and recognition APIs to the 3^rd party developer community (ISVs).

OFFBEAT GUIDES, INC. San Francisco, CA, USA  9/2009 – 12/2009
Business Development Consultant / Interim VP of Business Development (1099ed consultant)

• Led business development at early-stage start-up / maker of personalized travel guides.
• Closed several high-impact reseller partnerships with top online travel vendors including Expedia.

SHOZU, INC., San Francisco, CA, USA 11/2007 – 10/2009
Business Development and Marketing Consultant (1099ed consultant)

• Led business development with ShoZu’s ~50 Social Media ISVs and OEM partners: Negotiated, drafted, and closed win-win agreements  (revenue share, co-marketing, etc.). Increased revenue and users.

KODAK GALLERY, San Francisco, CA 11/2008 – 4/2009
Business Development and Strategy Consultant (1099ed consultant)

• Developed, negotiated, and closed revenue-sharing partnerships with photo sharing websites.

MOTOROLA, Sunnyvale, CA, USA 6/2008 – 12/2008
Market Development Consultant, Mobile Devices

• Assembled competitive intelligence and strategies to successfully leverage ISV partnerships, emerging Internet technologies and social media in distribution of mobile apps and widgets.
• Successfully program managed release of new mobile Internet technology (widgets) to developers.

HANDS-ON MOBILE, San Francisco, CA, USA  1/2008 – 7/2008
Strategy Consultant (1099ed consultant)

• Provided strategic advice regarding launch of development platform targeting mobile ISVs.

SOCIALMEDIA NETWORKS, Palo Alto, CA, USA  11/2007 – 1/2008
Business Development and Marketing Consultant (1099ed consultant)

• Developed and executed developer relations strategy for early social advertising network.  Hosted event for ~90 partners and ISVs including Facebook, LOL Apps, TechCrunch, VentureBeat, RockYou, etc.

COVERED COMMUNICATIONS, San Francisco, CA, USA  9/2007 – 1/2008
Business Development and Marketing Consultant (1099ed consultant)

PALM, INC. (FORMERLY PALMONE, INC.), Sunnyvale, CA, USA  5/2005 –11/2006
Global Alliance & Business Development Consultant (full-time, 1099ed consultant)

• Received award for high performance from Palm’s Senior VP, Business Development.
• Initiated and expanded Palm’s Windows Mobile developer community from ground zero.  Managed 100+ strategic alliances including key relationships with mobile operators, Microsoft, and ISVs.
• Negotiated software licensing and other commercial agreements with 3^rd party vendors (ISVs).
• Led competitive analysis, commercial negotiations, marketing programs, and trade show evangelism for worldwide product launch.  Managed cross-functional team (Vendors, Licensing, Marketing, and QA.)
• Developed and delivered influential presentations to Palm, carrier sales teams, Microsoft, and ISVs.
• Worked with VP of Business Development to build strong developer relations/ business development team of Alliance Managers.

OFFERMATICA CORPORATION (Sold to Omniture), San Francisco, CA, USA  2007
Senior Director of Marketing
Successfully managed multi-million dollar budget and 4 direct reports.  Met marketing and business development goals, ensuring most successful quarter of business development on record.

PA CONSULTING GROUP, London, England, UK  2002 – 2003
Consultant Promoted from Consultant Analyst 2003
High performer at leading, global management and systems technology consulting firm.  Managed people and organizational change, post merger & acquisition, and business and IT integration projects for European clients.

• Surpassed revenue targets by >50% and utilization targets by c.25% (94% utilization).
• Improved go-to-market success by developing sales proposals, business cases, and marketing material.
• £15M ($30M USD):  Devised and executed critical parts of business and technology change project.
• Devised and executed business design, recruitment, and pay/grading strategy following large merger.

NOKIA, INC., Mountain View, CA, USA 2001 – 2002
Organizational Development Specialist

MCKINSEY & CO., San Francisco, CA, USA 1999
Researcher of international trends in expansion and market consolidation.

EDUCATION

UNIVERSITY OF OXFORD, Said Business School, Oxford, England, UK, Master of Science (MSc)

BOSTON COLLEGE, Chestnut Hill, MA USA, Bachelor of Arts Cum Laude

UNIVERSITY OF OXFORD, Junior Year Abroad: St. Edmund Hall, Oxford, England, UK

ADVISORY POSITIONS / SKILLS / AFFFILIATIONS

• Advisory Board Member: Open Mobile Solutions, Mob4Hire, Wireless Internet Partnerships (WIP)
• Fluent: PC and Mac, Microsoft Office, Mobile phones (Android, iOS, Windows Phone, WebOS, etc.) and more.  Proficient: MS Project, Salesforce.com, Adobe Photoshop, etc.
• Speaker, Panelist or Moderator at events including Mobile World Congress, CTIA, MOTODEV, etc.
• Prolific blogger on social media, web 2.0, online communities, and mobile: socializemobilize.com.