LISA OSHIMA
(Lisa Whelan)

lisa<dot>oshima<at>socializemobilize<dot>com

MOBILE & SOCIAL BUSINESS DEVELOPMENT, USER ACQUISITION AND DEVELOPER OUTREACH

Dynamic business developer and strategic thinker with success building mobile ecosystems, leveraging partnerships, negotiating win-win agreements, and increasing user acquisition and app distribution.   Strong international experience and networks, especially in the US and Europe in mobile technology and social web.  Solid combination of business and technical acumen.  Self-starter with track record of execution in mobile and web.  Blog: Socializemobilize.com.  Twitter: @lisawhelan.  Expertise includes:

  • Increasing mobile distribution and user acquisition through effective partnerships, advertising campaigns, and marketing programs
  • Initiating and growing profitable, strategic global alliances with corporations and start-ups
  • Negotiating successful commercial agreements (licensing, marketing & distribution)
  • Evaluating the viability of products and partnerships
  • Analyzing financial and operational challenges and implementing proactive solutions
  • Conducting competitive analysis, developing business cases, and positioning new products
  • Spotting trends, driving product requirements to increase market penetration
  • Communicating clearly and delivering winning presentations
  • Growing high-performance teams

PROFESSIONAL EXPERIENCE

SOCIALIZE MOBILIZE, San Francisco, CA, USA  2003 – PRESENT
Managing Consultant

Provide business development, strategy and marketing expertise to start-ups and large corporations.  Create go-to-market, user acquisition and monetization strategies. Negotiate win-win commercial agreements. Build developer ecosystems. Develop and drive strategic alliances. Drive strategic marketing. Chaired developer sessions: 2009 & 2010 Mobile World Congress.  Judge: 2011 GSMA Awards.  Organizing Committee Mobile 2.0 (September 2012). Clients include:

BLUEBOX SECURITY, San Francisco, CA

  • Bluebox is a stealth-mode start-up funded by Andreessen Horowitz, Sun Microsystems co-founder, Andreas von Bechtolsheim, SV Angel and Google Board member, Ram Shriram
  • Initiating and managing strategic relationships with key launch partners.
  • Managing marketing on an interim basis.

ONAVO, Tel Aviv, Israel
Business Development Consultant

  • Onavo is funded by Sequoia Capital, Motorola Mobility Ventures, Horizons Ventures, and Magma
  • Managing strategic relationships with and brokering introductions to strategic partners including Google, Apple, OEMs, operators, mobile application developers and brand advertisers.
  • Facilitated featuring on Google Play (Android Market), resulting in millions of new downloads.

MOBOTAP, San Francisco, CA, USA 2/2012 – Present
Business Development Consultant

  • MoboTap is a start-up funded by Sequoia Capital and Matrix Partners
  • Helping MoboTap progress relationships with Google, Apple, and others for Dolphin Browser.

TELESOCIAL, San Francisco, CA, USA 9/2011 – 3/2012
Business Development Consultant

  • Telesocial is an early-stage start-up funded by several private angel investors.
  • Managed US Business Development for Telesocial’s social to mobile calling API.
  • Introduced Telesocial to decision-makers at top-tier international mobile operators (AT&T, Verizon, Vodafone, Telecom Italia, Telefonica, Vodafone and others) and 3rd party developers and initiated strategic discussions.

MOVILE Sao Paulo, Brazil  5/2010 – 12/2012
US Business Development Consultant

  • Movile is a highly profitable company and one of the largest mobile services companies in LATAM.
  • Provided strategic advice on US expansion to Movile, the largest Mobile Value Added Services company in Latin America ($150M/ year).
  • Worked closely with CEO, CTO, head of marketing, and others to prepare Zeewe, the world’s first mobile HTML5 app store for launch and evaluate potential for Mozca (Mobile Payments Platform) in the US market.

SEPHORA San Francisco, CA USA 4/2011 – 6/2011
Mobile Marketing Strategy Consultant

 

  • Led mobile strategy review for the largest beauty retailer worldwide.
  • Analyzed the mobile marketing strategies of leading retailers and reviewed market research and consumer insights before recommending a next generation mobile strategy for Sephora.

PHOTOBUCKET San Francisco, CA, USA  6/2010 – 2/1011
Business Development
Consultant / Interim VP of Business Development (1099ed consultant)

  • Drove social media, mobile, and CE partnerships for second largest photo sharing site online next to Facebook. Successfully initiated and/or drove partnerships with >50 accounts including Facebook, Google, Apple, Twitter, Sony, Motorola, Samsung, HP, Kodak, Intel, Vodafone, Verizon, and others.
  • Spearheaded relationship with Twitter that saw Photobucket managing storage and display of all Twitter photos.

FACE.COM (Acquired by Facebook 6/12), Tel Aviv, Israel  4/2010 – 6/2010
Developer Relations Consultant (1099ed consultant in partnership with StageTwo)

  • Led launch of facial detection and recognition APIs to the 3rd party developer community (ISVs).

OFFBEAT GUIDES, INC. San Francisco, CA, USA  9/2009 – 12/2009
Business Development Consultant / Interim VP of Business Development (1099ed consultant)

  • Led business development at early-stage start-up / maker of personalized travel guides.
  • Closed several high-impact reseller partnerships with top online travel vendors including Expedia.

SHOZU, INC., San Francisco, CA, USA 11/2007 – 10/2009
Business Development and Marketing Consultant (1099ed consultant)

  • Led business development with ShoZu’s ~50 Social Media ISVs and OEM partners: Negotiated, drafted, and closed win-win agreements  (revenue share, co-marketing, etc.). Increased revenue and users.

KODAK GALLERY, San Francisco, CA 11/2008 – 4/2009
Business Development and Strategy Consultant (1099ed consultant)

  • Developed, negotiated, and closed revenue-sharing partnerships with photo sharing websites.

MOTOROLA, Sunnyvale, CA, USA 6/2008 – 12/2008
Market Development Consultant, Mobile Devices

  • Assembled competitive intelligence and strategies to successfully leverage ISV partnerships, emerging Internet technologies and social media in distribution of mobile apps and widgets.
  • Successfully program managed release of new mobile Internet technology (widgets) to developers.

HANDS-ON MOBILE, San Francisco, CA, USA  1/2008 – 7/2008
Strategy
Consultant (1099ed consultant)

  • Provided strategic advice regarding launch of development platform targeting mobile ISVs.

SOCIALMEDIA NETWORKS, Palo Alto, CA, USA  11/2007 – 1/2008
Business Development and Marketing Consultant (1099ed consultant)

  • Developed and executed developer relations strategy for early social advertising network.  Hosted event for ~90 partners and ISVs including Facebook, LOL Apps, TechCrunch, VentureBeat, RockYou, etc.

COVERED COMMUNICATIONS, San Francisco, CA, USA  9/2007 – 1/2008
Business Development and Marketing Consultant (1099ed consultant)

PALM, INC. (FORMERLY PALMONE, INC.), Sunnyvale, CA, USA  5/2005 –11/2006
Global Alliance & Business Development Consultant (full-time, 1099ed consultant)

  • Received award for high performance from Palm’s Senior VP, Business Development.
  • Initiated and expanded Palm’s Windows Mobile developer community from ground zero.  Managed 100+ strategic alliances including key relationships with mobile operators, Microsoft, and ISVs.
  • Negotiated software licensing and other commercial agreements with 3rd party vendors (ISVs).
  • Led competitive analysis, commercial negotiations, marketing programs, and trade show evangelism for worldwide product launch.  Managed cross-functional team (Vendors, Licensing, Marketing, and QA.)
  • Developed and delivered influential presentations to Palm, carrier sales teams, Microsoft, and ISVs.
  • Worked with VP of Business Development to build strong developer relations/ business development team of Alliance Managers.

OFFERMATICA CORPORATION (Sold to Omniture), San Francisco, CA, USA  2007
Senior Director of Marketing
Successfully managed multi-million dollar budget and 4 direct reports.  Met marketing and business development goals, ensuring most successful quarter of business development on record.

PA CONSULTING GROUP, London, England, UK  2002 – 2003
Consultant
Promoted from Consultant Analyst 2003
High performer at leading, global management and systems technology consulting firm.  Managed people and organizational change, post merger & acquisition, and business and IT integration projects for European clients.

  • Surpassed revenue targets by >50% and utilization targets by c.25% (94% utilization).
  • Improved go-to-market success by developing sales proposals, business cases, and marketing material.
  • £15M ($30M USD):  Devised and executed critical parts of business and technology change project.
  • Devised and executed business design, recruitment, and pay/grading strategy following large merger.

NOKIA, INC., Mountain View, CA, USA 2001 – 2002
Organizational Development Specialist

MCKINSEY & CO., San Francisco, CA, USA 1999
Researcher of international trends in expansion and market consolidation.

EDUCATION

UNIVERSITY OF OXFORD, Said Business School, Oxford, England, UK, Master of Science (MSc)

BOSTON COLLEGE, Chestnut Hill, MA USA, Bachelor of Arts Cum Laude

UNIVERSITY OF OXFORD, Junior Year Abroad: St. Edmund Hall, Oxford, England, UK

 

ADVISORY POSITIONS / SKILLS / AFFFILIATIONS

  • Organizing Committee: Mobile 2.0 Conference, 2012
  • Advisory Board Member: Open Mobile Solutions, Mob4Hire, Wireless Internet Partnerships (WIP)
  • Fluent: PC and Mac, Microsoft Office, Mobile phones (Android, iOS, Windows Phone, WebOS, etc.) and more.  Proficient: MS Project, Salesforce.com, Adobe Photoshop, etc.
  • Speaker, Panelist or Moderator at events including Mobile World Congress, CTIA, MOTODEV, etc.
  • Prolific blogger on social media, web 2.0, online communities, and mobile: socializemobilize.com.
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