February 29, 2012 is a Big Day in Barcelona! (BoB & Mobile-Loco)

February 10, 2012 by Lisa Oshima | Advertising, Developers, Events, Mobile, Monetization, Social Media


There are two hot events going on February 29th during Mobile World Congress in Barcelona this year…  Depending on your interests, both are must-see events…

If you like staying on top of the trends and are a interested in the latest in mobile innovation, check out Bubble over Barcelona (BOB) is a mini-conference (11am-2pm) happening off-site (away from FIRA) at the Museu del Rock.  Please note, BoB just announced an updated time for this event. Instead of 2pm-5pm as originally planned it’ll be from 11am-2pm with lunch and an open bar provided at 1pm. BoB aims to bring together mobile disruptors, innovators and luminaries for an afternoon of cross-pollination. There are some awesome speakers and amazing companies represented at this event. Check out the website for all of the details.

If you’re a big brand, retailer, or mobile company specializing in social/location apps, you’ll want to attend Mobile-Loco: The Future of the Social-Location Revolution. It is free to attend for Mobile World Congress ticket holders, but there is very limited capacity, so you must RSVP. The event is happening on-site at the FIRA.  This all-day event is focused on connnecting brands and agencies with mobile innovators that specialize in social and/or location offferings.  The details of this event are a little lacking on-line, so I’ve taken the liberty of pasting bits of an email I received from one of the organizers below:

Mobile-Loco: The Future of the Social-Location Revolution: RSVP NOW The mobile advertising opportunities from social-location are just now coming into focus for major brands and agencies looking for an edge in connecting with consumers.  However, there is still a gulf between the forecast potential of this market (projected to be in excess of $15B) and the actual execution of social location marketing:  who are the players? Which tactics work? How do brands get started? Converge Labs in partnership with Nokia will provide MWC attendees with a closer look at this new market and the potential opportunities for brands, agencies and tech companies.

Mobile-Loco @ mPower Brands: Mobile-Loco will offer content, meeting space and a discussion venue to spark directed conversations between brand representatives attending MWC and the leading companies in the Social-Location market.  We will help brands learn how social location can be used to meet their marketing objectives.  Specifically, we’ll be working with the brands, agencies and tech companies group to:

  • Facilitate discussions involving leading companies in the Social-Location market on current best practices. Provide opportunities for thought leadership and exchange between brands and startups.
  • Arrange 1:1 meetings between brands and leading Social-Location companies

This content will enhance the mPowered Brand experience by giving attendees from major brands concrete learnings about this exciting new space and real contacts with leading companies.

Best Buy
Microsoft Bing

9:30   Light Breakfast and Networking
10:00  Opening Remarks and the Big Picture: Social, Local, and Mobile Converge
10:05  Show Me the Money: Where’s the ROI in Social-Location Marketing?
10:35  Keynote: Di-Ann Eisnor, Waze
11:00  The Social-Location Revolution: How Social + Local + Mobile Will Drive the Next 10 Years of Marketing
11:30  Keynote: Nokia
12:00  Lunch
13:00  The Future of Mobile Marketing is Now: Proximity, Intent and Content = Engagement and $$$
13:30  How to Go Big in Mobile Marketing and Win: Agency Case Study
14:00  Engaging Consumers, Who Has the Best Platform: Google, Facebook, or Someone Else
14:30  Fireside Chat (TBA)
15:00  Break
15:30  What’s in Your Wallet? The Future(S) Mobile-Loco Commerce
16:00  Fireside Chat (TBA)
16:30  Back to the Future: Reinventing Brand Loyalty Through Social-Location (SoLoMo)

RSVP NOW (space is very limited)

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