Tag Archive | "smo"

The Webkinz Debate Continues As Child Racks up 55 Webkinz & a Suspected Addiction.

January 22, 2008 by Lisa Oshima | Social Media
(9) Comments

Tomorrow marks the 1 year anniversary of the publication of one of my most popular posts to date: “Using Social Media to Sell Products to Kids…Interesting but Potentially Dangerous.” In that post, I talk at length about how toy manufacturer Ganz is using the internet and social networking principles to market and promote its very […]

Mobile Social Media Going Strong and Growing

December 22, 2007 by Lisa Oshima | Mobile, Social Media
(1) Comment

There’s a great article out on Clickz.com summarizing two reports recently published on mobile social media.  It’s well worth reading. Unsurprisingly, the US is behind Europe when it comes to social media on phones, and teens and University-aged students are the most active users. ABI Research reports that the audience for social media on mobiles […]

Social Platform Enterprise 1.2: A Review

December 21, 2007 by Lisa Oshima | Enterprise, Social Media
(1) Comment

With all my talk in earlier blogs about the benefit of companies employing a social media strategy, I thought that it would be a good idea to review a product that enables companies to build their own social media empire.  Yesterday, I had the opportunity to see a demo of a great new product from […]

As Concerns About Social Media Advertising Escalate, A Potential Solution

August 7, 2007 by Lisa Oshima | Advertising, Social Media
(5) Comments

The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook.   COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments.  The organization announced […]

As Concerns About Social Media Advertising Escalate, A Potential Solution

August 7, 2007 by Lisa Oshima | Advertising, Social Media
(0) Comments

The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook.   COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments.  The organization announced […]

Reuters to Launch Financial Social Networking Site for Subscribers

March 5, 2007 by Lisa Oshima | Enterprise, Financing, Social Media
(2) Comments

The Guardian reports that Reuters will soon be launching it’s own financial social networking site, aimed at fund managers, traders and analysts.  Reuters has some 70,000 subscribers to it’s messaging service, which is the first social feature of its site.  Given this large number of existing subscribers, I suspect that Reuter’s forthcoming social network has […]

Dada.net launches Friend$, Partners with Google AdSense to Pay Social Media Users

March 2, 2007 by Lisa Oshima | Advertising, Social Media
(3) Comments

Italy-based social networking company, Dada S.p.A., is partnering with Google AdSense to pay users for allowing ads on their space.  Dada’s new Friend$ is an opt-in revenue sharing program that rewards users for adding friends and updating the content of their Dada space.  According to Dada, Friend$ is, “the only program that rewards you both […]

Social Media Marketing – Looking Beyond SEO and SMO to Testing and Website Optimization

March 1, 2007 by Lisa Oshima | Enterprise
(3) Comments

Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have […]

Ning – Create Your Own Social Network

February 27, 2007 by Lisa Oshima | Social Media
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I read a great review of Ning in yesterday’s TechCrunch.  So, today, I thought I’d give it a whirl myself.  Michael Arrington’s review was right on the money… Ning is pretty cool!  It lets you create your own customized social network – complete with RSS feeds, blogs, forums, and more.  Almost everything is customiseable – […]

Twitter vs. NowThen – Cast Your Vote

February 16, 2007 by Lisa Oshima | Social Media
(0) Comments

If you’re into Twitter, try Nowthen.  Nowthen is the newest brainchild from the folks at Blinkx.  It’s everywhere messaging like Twitter, but besides written updates/broadcasts, you can also send pictures from your mobile phone using MMS.  You can set up privacy features to use it with specific groups of friends or with the world.  You […]





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