Open Mobile Summit in San Francisco

October 27, 2014 by Lisa Oshima | Advertising, Events, Mobile, Monetization
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The Open Mobile Summit on November 10-11 at the Mission Bay Conference Center in San Francisco is shaping up to be another great mobile event… Socialize Mobilize is helping get the word out on the conference this year, having enjoyed attending the show for the last couple of years.  At the time of writing, there were only 12 tickets left, so sign up quickly if you’d like to go!

This year’s agenda features over 60 speakers from companies including AKQA, ESPN, T-Mobile, Verizon, American Eagle, CBS Interactive, Fox and HTC and others.  There are four focused tracks: advertising, retail, media and mobile technology, so plenty of content and networking opportunities.

Learn more about the event here and sign up here:

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Save $200 on the Open Mobile Summit November 12-14 in San Francisco if You Book Today! (Save $100 if you Book After Today)

October 18, 2013 by Lisa Oshima | Advertising, Developers, Events, Mobile, Monetization
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Join me and others in the mobile industry including Walt Mossberg, All Things D; Bill Malloy, CMO, Sprint, Rich Riley, CEO; Shazam, Mitchell Baker, Chaiwoman, Mozilla; Abhi Ingle, VP of Innovation, AT&T; Dave Engberg, CTO, Evernote and 90+ others at The Open Mobile Summit and Appcelerate on November 12-14 November, 2013, San Francisco, CA.

This year, Socialize Mobilize is a media partner for Open Mobile Summit and Appcelerate. These intimate events connect the most influential and the most innovative people and companies in converging mobile, Internet, media, electronics and commerce. I attended this show last year and found the quality of participants and agenda one of the best of the year.  At Appcelerate, CEOs from the most successful app publishers on the planet will share the secrets to their success building, marketing and monetizing apps.

Click here to download the conference brochure including full agenda and 2013 keynote speaker update.

If you’d like to attend, please register here, and use the Socialize Mobilize discount code ‘2439SM’ to save an extra $100 from current prices. Today is the last day for ‘early bird’ tickets, which offer an an additional $100 discount. So, if you book today, you’ll get $200 off the price of tickets.

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Great Speakers at Mobile Summit & Appcelerate (and Discounts Here!)

October 9, 2012 by Lisa Oshima | Developers, Enterprise, Events, Mobile, Monetization
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Open Mobile Summit and Appcelerate are coming up on November 7-9 in San Francisco (see below for discounts).  This is historically a great show jam packed full of talks from executive level leaders across the mobile internet economy. This year’s agenda is packed with outstanding executive level speakers!

What makes Open Mobile Summit different than other mobile shows is its focus on bringing together executive leadership from across the ecosystem:

  • Handset OEMs, PC and consumer electronics manufacturers
  • Media, publishing and TV
  • Mobile operators and service providers
  • App publishers
  • Internet and e-commerce companies
  • Mobile software companies
  • Advertising agency executives and marketers
  • Enterprise IT , retailers and brands
  • Venture capital and private equity

On Day 1, (more…)

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February 29, 2012 is a Big Day in Barcelona! (BoB & Mobile-Loco)

February 10, 2012 by Lisa Oshima | Advertising, Developers, Events, Mobile, Monetization, Social Media
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There are two hot events going on February 29th during Mobile World Congress in Barcelona this year…  Depending on your interests, both are must-see events… (more…)

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AT&T Developer Summit 2012

January 3, 2012 by Lisa Oshima | Developers, Events, Mobile, Monetization
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The annual AT&T Developer Summit at the Palms Casino in Las Vegas kicks off next Sunday with a hackathon on Sunday and a series of keynotes and smaller speakers sessions on Monday. If you’re heading to Las Vegas for CES, it’s worth checking out the AT&T Devcon beforehand.  Register here.  If you’d like to meet me at the show, ping me.

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Poptuit packs a punch: social phone book and yellow pages, LBS and more. Get a free beta invite.

October 5, 2011 by Lisa Oshima | Developers, Mobile, Monetization, Social Media
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I recently sat down with Henry Vogel, the President and CEO of Apptera to talk about their new Android app, Poptuit.  Poptuit is a multi-faceted consumer-focused app that brings together your favorite people and merchants together with your phone’s dialer, SMS messenger, email client, camera, maps, social apps and more into one easy to use interface.  This app packs a punch and does a ton of things that normally would require several apps to do… It reminds me of a mobile version of Xobni mixed with a social address book, smarter Yellow Pages, Glympse and the new “Family and Friends” app Apple announced today for the iPhone 4s. (more…)

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Comparing the Amazon Fire vs. iPad2 vs. Galaxy Tab 10.1 vs. Nook Color, And the Winner is…

October 4, 2011 by Lisa Oshima | Developers, Mobile, Monetization, Uncategorized
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I was excited to hear about the launch of the new Amazon Kindle Fire last week… Who wouldn’t love a $199 tablet, except for the executives at Apple, Samsung, and Barnes & Noble?!  In launching the Kindle Fire, Amazon proves their validation that content is king… By offering this device at lower price point than any of its competitors (and likely not much more than cost of goods sold), Amazon is betting on  selling a TON of content to make up for its low hardware price.  It’s a smart strategy.

Here’s how Amazon’s Kindle Fire stacks up to its competitors from a hardware perspective: (more…)

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The Gamification of Mobile Apps

September 30, 2011 by Lisa Oshima | Developers, Mobile, Monetization, Social Media
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In 2010, the most over-used buzz words in my more mobile-focused circles were “monetization” and “virality”. This year’s buzz word bingo winners are  “gamification” and “gaming mechanics,” which encompass both “monetization” and creating “virality.”  The mobile world is quickly catching on to what the gamers and social web folks have known for a long time – one of the best ways to get people to use your app is to improve engagement through gamification. While these two words are often over-used, it’s with good reason. Introducing gaming mechanics into your app can help drive usage in the short, medium, and long term. (more…)

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Is 2012 The Year for Mobile Payments?

September 26, 2011 by Lisa Oshima | Developers, Mobile, Monetization
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I’m at Mobilize 2011 in San Francisco, and the “Mobile Payments 2012: Will This Be The Year?” is kicking off.  I share my notes below…

Karen Webster, CEO of Market Platform Dynamics is the moderator. Panelists are:

  • Brad Greene – Senior Business Leader, Visa
  • Chris Hylen – VP and GM, Payment Solutions Division, Intuit
  • Dave Talich – VP, Global Product Management, Verifone
  • Laura Chambers – Senior Director of PayPal Mobile, Paypal (more…)

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Zeewe 2.0: Making Mobile-Ready HTML5 Web Apps & Games Easier to Find and Monetize

September 26, 2011 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media
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As I mentioned in my post over the weekend, I’ve been doing business development consulting for a cool company based in Latin America called Movile, and today, they’re launching something pretty cool…Zeewe 2.0.  Here’s the press release:

Today Movile, the leading mobile services company, announces Zeewe 2.0 (, the new version of the pioneering HTML5 app store and directory for smartphones and tablets. Zeewe has more than 1.5 million users worldwide, and these users typically use at least 5 web apps that they discover on Zeewe.  Movile also announces the launch of several exciting new features for Zeewe including off-line mode which enables users to use the Zeewe store and select apps without an internet connection on iOS devices. Beside this, Zeewe also now offers developers a payment API that enables them to charge for Apps and transact in-app purchases. (more…)

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