Tag Archive | "social networking"

Social Media Experiencing 3rd Year of Consecutive Growth in Inc. 500

November 18, 2009 by Lisa Oshima | Research, Social Media
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Back in 2007, I covered a study conducted by UMASS Dartmouth researchers on the use of Social Media within the Inc. 500, which concluded that the hype behind social media was real and that companies were successfully engaging with it.  The same researchers (Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite) have continued to […]

What Does Facebook’s Latest Acquisition Mean for Friendfeed, Facebook & Social Media Enthusiasts?

August 10, 2009 by Lisa Oshima | Advertising, Developers, Monetization, Social Media
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How to create a new Twitter background

July 31, 2009 by Lisa Oshima | Consulting, Developers, Social Media
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I just updated the background on my Twitter profile, and thought it might help to share some of what I learned in the process. Here’s how my new Twitter background looks: Recreating this look (or a variation of it) is VERY easy, if you’ve got Photoshop. You really don’t need to pay someone to do […]

2 Critical Ways to Improve Social Media Monitoring Tools

July 23, 2009 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media
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I’ve been thinking a lot lately about the value of social media monitoring tools in brand and marketing campaign management.  Having now demoed a number of social media monitoring solutions, I’ve realized that while there are a lot of great tools out there, there is still a lot of opportunity for product improvement – especially […]

Avoid selective hearing with 20 top social media monitoring tools

May 21, 2009 by Lisa Oshima | Research, Review, Social Media
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You hear that? … What about that? …  Still can’t hear it?  What you’re probably not hearing is the sound of people talking about your brand online.  Right now, you could be missing tens, hundreds, thousands, perhaps even millions of consumer led conversations about your brand. Unconvinced?  If you’re based in America, how many times […]

Facebook Manners & Dating Etiquette 101 from Your Tango

April 22, 2009 by Lisa Oshima | Uncategorized
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Your Tango gets the award for “most viral video of the day”… 200,000 hits on YouTube and counting:

Social shouldn’t be scary. 5 ways to combat excuses and conquer fears.

April 22, 2009 by Lisa Oshima | Social Media
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Do you shutter at the mention of the word “Twitter”?  Have the words “My Face” or “Spacebook” ever crossed your mind or (gasp) lips?  Do you know someone who falls in one of the above (or similar) categories?  Take a deep breath.  You’re not alone…  There are tons of good people out there who “just […]

Why Twitter when you can Flutter… Or Shutter?

April 6, 2009 by Lisa Oshima | Uncategorized
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With so many people now talking about Twitter, it’s about time someone came up with a great parody.  Enter Flutter – a 26 character “nano blogging service”.  This viral video is too good to pass up – especially on a slow news morning on the first Monday after CTIA.

Twitter: Tips for Beginners & Twitter Apps to Try

March 4, 2009 by Lisa Oshima | Mobile, Social Media
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A while back, I posted 5 Great Reasons to Twitter.  As Twitter continues to pick up steam (it’s seen especially rapid growth since December), I thought it would be helpful to provide some hints/tips for those who are just getting started with Twitter. Figuring out who to follow: When you’re new to Twitter, it’s tough […]

5 Great Reasons To Twitter.

January 12, 2009 by Lisa Oshima | Social Media
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Tonight I caught up with a mobile industry colleague who asked me why he should bother with Twitter when he already has a blog and Facebook account.  Here’s my reply: Twitter is so easy, fast and rewarding that I’ve stopped blogging as much in favor of Twittering more.  Twitter is is a micro-blogging platform (i.e. […]





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