I’m Attending AT&T Developer Summit and CES Jan. 5-8 in Las Vegas & Mobile World Congress Feb. 14-19 2010

December 17, 2009 by Lisa Oshima | Uncategorized
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I’ll be attending the AT&T Developer Summit on January 6th and the International Consumer Electronics Show (CES) on January 7-8 in Las Vegas Nevada.  I’ll also be attending the GSMA’s Mobile World Congress in Barcelona February 14-18, 2010.  If you’d like to meet me or need consulting help at or in advance of either show, please get in touch.

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Should Nokia Build an Android Smartphone?

December 15, 2009 by Lisa Oshima | Uncategorized
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I recently swapped my Nokia E71 out for an unlocked Motorola CLIQ (running on AT&T).  I won the CLIQ at the recent MOTODEV Summit, and despite being excited to start using what looked like a great device, I was a little sad to give up my Nokia E71. Why? I like the E71 hardware a lot. It is billed as “the world’s thinnest smartphone,” and it is one of the best, most elegantly designed pieces of mobile hardware I’ve ever used.  Why did I switch? It’s not the hardware.  It’s the Symbian OS.  It may be the world’s most popular OS, but it’s also an old OS. When I compare the Symbian Series 60 use experience to to iPhone and Android it feels clunky, and using a Symbian powered phone in San Francisco made me feel old and achingly un-hip.  When using the E71, it took me too many clicks to get to where I want to go on the device, and the web browsing experience was mediocre at best.  Don’t get me wrong, I was excited to start using the CLIQ, but I wish it were as thin and elegantly designed as the Nokia E71.

All of this got me to thinking… Why doesn’t Nokia bite the bullet and give Android a whirl – even if only for one, very basic, smartphone?  Nokia knows hardware, and Google knows software.  It’d be a match made in heaven. (more…)

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Become a Fan of Socialize Mobilize on Facebook

November 21, 2009 by Lisa Oshima | Uncategorized
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facebookI’ve added a page for Socialize Mobilize on Facebook.  If you click on the Facebook icon to the right, under my name, you’ll now be taken to the SocializeMobilize fan page on Facebook as opposed to my personal page.  If you like this blog, please become a fan.

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You can now contact me on Skype

November 21, 2009 by Lisa Oshima | Uncategorized
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skypeIf you’d like to discuss a project or learn more about my consulting work, I’m available on Skype.  My Skype address is LisaMWhelan.

If you’d like to add me as a Skype contact, please send a brief note with your contact request explaining what you’d like to discuss.

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Live Tweeting from Under the Radar

November 20, 2009 by Lisa Oshima | Uncategorized
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I attended Under the Radar conference yesterday, and it was a great event. I got some good feedback on my tweets, so I thought I’d recap them here (for those of you who don’t use Twitter), as I did for the Verizon Developer Conference back in July:

The events kicked off with a reception on Wednesday night in which I tweeted: “Fun night @ Under the Radar. Good meeting @august & @greggrunberg from @yowza, @JasonFreedman from Flight Caster, & many others!”

And, here are my tweets from the event on Thursday:

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Free Entry into “Social Media Matters” on December 3: “Building Brands on Facebook”

November 18, 2009 by Lisa Oshima | Advertising, Consulting, Events, Monetization, Social Media
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If you’re in the San Francisco Bay Area and are interested in learning more of the “how to” behind social media and networking with marketers who have successfully leveraged social media channels, check out “Social Media Matters.” It is a new, monthly event that shows marketers, brand managers, and advertisers how to use social media successfully.  It’s being organized by Covered Co. (one of my former clients).

The first event will cover “Building Brands on Facebook,” and it’s being held at 6:30pm on December 3rd at Fenwick & West’s office in downtown San Francisco.  (more…)

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Social Media Experiencing 3rd Year of Consecutive Growth in Inc. 500

November 18, 2009 by Lisa Oshima | Research, Social Media
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Back in 2007, I covered a study conducted by UMASS Dartmouth researchers on the use of Social Media within the Inc. 500, which concluded that the hype behind social media was real and that companies were successfully engaging with it.  The same researchers (Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite) have continued to study the Inc. 500’s use of social media for three years running.  The 2009 study is now available online, and the results show that “social media matters and is here to stay,” with 91% of respondents using at least one social media tool (versus 77% of respondents in 20080 and 43% saying that social media was a “very important” part of their marketing/business strategy.  (more…)

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3 Lessons for Marketers from Twitter and LinkedIn’s botched integration roll-out

November 10, 2009 by Lisa Oshima | Developers, Review, Social Media
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As a prolific LinkedIn and Twitter user, I was excited to hear the two companies announce an integration yesterday:

I was less excited when I actually tried to use it- and couldn’t. (more…)

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Could The World’s Biggest Publishers Bring Down Google?

November 9, 2009 by Lisa Oshima | Advertising, Enterprise, Monetization, Social Media
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There’s an interesting debate afoot… Could News Corporation (Newscorp) trump Google by preventing them from indexing their various sites including Wall Street Journal, or would this bring down Newscorp by making its content less discoverable?  What would happen if the world’s biggest publishers joined forces together against Google and sold the ability to index their content to the highest bidder?  What would this mean for the Internet and profitability of the web’s biggest publishers? (more…)

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Is the Twitter Peek the least useful mobile device ever?

November 3, 2009 by Lisa Oshima | Uncategorized
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twitter-peek-fail2Today, Peek Inc. launched the Twitter Peek – a mobile gadget that gives you access to Twitter on the go.

What else does it do besides Twitter? Err… not much. According to the website, you can view Twitpics from the device, and according to its website, one day, Peek Inc. plans “to add support for previewing links in the near future” (no promises when).  The device looks like a mobile phone, and it comes in a pretty, ‘Twitter blue’ color, but it doesn’t allow you to make call, browse the web, or check emails.

The Twitter Peek costs $99, which includes 6 months of ‘service’.  Alternatively, you can pay $199 for a lifetime of service.   Why would anyone want to pay for a Twitter Peek?  If you’re willing to spend $199 on a mobile device plus service, why buy a Twitter only device when you could buy a cheap, used, internet-enabled smartphone from eBay, load it with a free (or cheap Twitter mobile app – or check a Twitter mobile site like Dabr.co.uk) and sign up for a cheap pay-as-you go voice and data plan?  Doing this would likely be cheaper than buying a Twitter Peek and allow you to make phone calls, browse the web, and use other apps. (more…)

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