Tag Archive | "marketing"

Developers announced for CTIA Wireless Developer Pitch Sessions

March 18, 2010 by Lisa Oshima | Advertising, Consulting, Developers, Events, Mobile, Monetization
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Today, Open Mobile Solutions (OMS) announced which mobile apps will be demoed at the four Developer Pitch Sessions at CTIA Wireless next week.  The line-up of developers and mobile applications/ products looks great:

3 Lessons for Marketers from Twitter and LinkedIn’s botched integration roll-out

November 10, 2009 by Lisa Oshima | Developers, Review, Social Media
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As a prolific LinkedIn and Twitter user, I was excited to hear the two companies announce an integration yesterday: I was less excited when I actually tried to use it- and couldn’t.

Speaking / Moderating

May 18, 2009 by Lisa Oshima |
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Speaking / Moderating Looking for a speaker, panelist, moderator or analyst in mobile, social media or consumer technology?  Ask Lisa Oshima.  Click here to read Lisa’s bio.  Lisa’s appearances and interviews include: Interview with Google Glass on KTVU Channel 2: “Concerns arise over privacy issues with Google Glass” (May 16, 2013) Interview with CNET: “How […]

The Webkinz Debate Continues As Child Racks up 55 Webkinz & a Suspected Addiction.

January 22, 2008 by Lisa Oshima | Social Media
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Tomorrow marks the 1 year anniversary of the publication of one of my most popular posts to date: “Using Social Media to Sell Products to Kids…Interesting but Potentially Dangerous.” In that post, I talk at length about how toy manufacturer Ganz is using the internet and social networking principles to market and promote its very […]

Mobile Social Media Going Strong and Growing

December 22, 2007 by Lisa Oshima | Mobile, Social Media
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There’s a great article out on Clickz.com summarizing two reports recently published on mobile social media.  It’s well worth reading. Unsurprisingly, the US is behind Europe when it comes to social media on phones, and teens and University-aged students are the most active users. ABI Research reports that the audience for social media on mobiles […]

Social Platform Enterprise 1.2: A Review

December 21, 2007 by Lisa Oshima | Enterprise, Social Media
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With all my talk in earlier blogs about the benefit of companies employing a social media strategy, I thought that it would be a good idea to review a product that enables companies to build their own social media empire.  Yesterday, I had the opportunity to see a demo of a great new product from […]

Social Media Marketing – Looking Beyond SEO and SMO to Testing and Website Optimization

March 1, 2007 by Lisa Oshima | Enterprise
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Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have […]

Monetizing YouTube Without Being “Evil” – Opportunity Abounds for a “Next Gen. AdWords” on YouTube

January 31, 2007 by Lisa Oshima | Social Media
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Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006: Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting […]

Social Media Invades Inc. 500: Researchers Find “The Hype is Real”

January 25, 2007 by Lisa Oshima | Research, Social Media
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According to a new survey, published by The University of Massachusetts Dartmouth, “the hype” around social media “is real.”  In November and December or 2006, U Mass Dartmouth’s Center for Marketing Research, under the direction of blogging researchers Eric Mattson and Nora Ganim Barnes, completed a telephone survey of “Inc. 500” list to find out […]

Using Social Media to Sell Products to Kids…Interesting but Potentially Dangerous

January 23, 2007 by Lisa Oshima | Advertising, Social Media
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I’ve talked a lot in this blog about how companies are using social media to capture new customers and engage existing customers.  Today, Advertising Age wrote a fascinating article on the success of Canadian toy manufacturer, Ganz, who has used social media and the Internet to spark massive sales of its Webkinz stuffed animals.  I’ve […]



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