Openwave partners with Nielsen: a positive step towards better monetizing mobile internet

March 23, 2010 by Lisa Oshima | Advertising, Consulting, Events, Mobile, Monetization
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It’s the first day of CTIA Wireless 2010, and things are already buzzing here in Las Vegas.  One of the more interesting announcements this morning comes from Openwave Systems Inc. and Nielsen Company, who announced a collaboration, which should benefit both mobile operators and their consumers.

They’re rolling out what they’re calling an “insight engine”, that combines Openwave Analytics, a solution that helps mobile operators monitor data network traffic and trends in user behavior to diagnose and address bandwidth constraints with Nielsen PRIZM, a user segmentation solution that creates a common language to segment various types of users and helps marketers address different segments of users based on demographics, behavior, and geography.  (more…)

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Developers announced for CTIA Wireless Developer Pitch Sessions

March 18, 2010 by Lisa Oshima | Advertising, Consulting, Developers, Events, Mobile, Monetization
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ctiaToday, Open Mobile Solutions (OMS) announced which mobile apps will be demoed at the four Developer Pitch Sessions at CTIA Wireless next week.  The line-up of developers and mobile applications/ products looks great: (more…)

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Free pass to CTIA from Open Mobile Solutions

February 24, 2010 by Lisa Oshima | Advertising, Consulting, Developers, Mobile, Monetization
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Open Mobile Solutions is offering a free Platinum Pass to CTIA at Las Vegas in March.  They’re also organizing several Developer Pitch Sesions including:

  • Raising Money – a panel featuring Venture Capitalists specializing in mobile.
  • Gaining Distribution – a  panel featuring various mobile distribution channels.
  • Monetization – a panel of key decision makers in the mobile advertising space – agencies, brands and networks

The Open Mobile Solutions Marketplace is currently in stealth mode, but you can learn more here.  In the meantime, why not take advantage of the great panel sessions they’re organizing at CTIA and the opportunity for a free pass?

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VC Money for Mobile, Windows Phone 7 Series Launch, and More! A Roundup of Highlights from Mobile World Congress 2010 Days 1 & 2

February 16, 2010 by Lisa Oshima | Advertising, Consulting, Developers, Mobile, Monetization, Social Media
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As day 2 of Mobile World Congress rounds to a close, and day 3 begins (ahem – it’s nearly 3am), I thought I’d point out a few highlights from Mobile World Congress so far:

Pre-MWC: I started the pre-MWC whirlwind with The NAVTEQ awards party, in which the EMEA winners of the Global LBS Challenge were announced.  It was a good event.  A handful of promising companies showcased their LBS-enhanced mobile products.  From there, I went to MobileSunday, which was, as usual packed with a great crowd of mobile enthusiasts bracing for the week ahead.  After that, I hit the town with the team from Skyhook Wireless (whose wi-fi location-based technology is embedded in the iPhone and millions of others worldwide) and a few of their 3rd party developer partners – all of whom are working on things that would set any mobile enthusiast’s heart racing… I’d tell you more, but that’d be like ruining a good surprise, and that’s no fun.

Day 1: I kicked off Monday by moderating a couple of panels in the “Mobile Applications – Innovation Vs Fragmentation” stream.  The first was “Attracting investment to the apps market – Identifying the key success factors,” and the panelists were fantastic: (more…)

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Free Entry into “Social Media Matters” on December 3: “Building Brands on Facebook”

November 18, 2009 by Lisa Oshima | Advertising, Consulting, Events, Monetization, Social Media
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If you’re in the San Francisco Bay Area and are interested in learning more of the “how to” behind social media and networking with marketers who have successfully leveraged social media channels, check out “Social Media Matters.” It is a new, monthly event that shows marketers, brand managers, and advertisers how to use social media successfully.  It’s being organized by Covered Co. (one of my former clients).

The first event will cover “Building Brands on Facebook,” and it’s being held at 6:30pm on December 3rd at Fenwick & West’s office in downtown San Francisco.  (more…)

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Could The World’s Biggest Publishers Bring Down Google?

November 9, 2009 by Lisa Oshima | Advertising, Enterprise, Monetization, Social Media
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There’s an interesting debate afoot… Could News Corporation (Newscorp) trump Google by preventing them from indexing their various sites including Wall Street Journal, or would this bring down Newscorp by making its content less discoverable?  What would happen if the world’s biggest publishers joined forces together against Google and sold the ability to index their content to the highest bidder?  What would this mean for the Internet and profitability of the web’s biggest publishers? (more…)

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What Does Facebook’s Latest Acquisition Mean for Friendfeed, Facebook & Social Media Enthusiasts?

August 10, 2009 by Lisa Oshima | Advertising, Developers, Monetization, Social Media
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The Wall Street Journal reports that Facebook acquired Friendfeed today for for nearly $50 Million US.  Friendfeed is a useful real-time social media aggregation and commenting service, and it’s easy to see why it caught Facebook’s attention.  Over the past several hours there’s been plenty of speculation by tech bloggers about why the acquisition took place and what this means for Friendfeed and Facebook users… (more…)

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Recap of Mobile Monday Silicon Valley in San Francisco August 3, 2009

August 4, 2009 by Lisa Oshima | Advertising, Events, Financing, Mobile, Monetization
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Last night, I attended the Mobile Monday Silicon Valley event at the Sir Francis Drake Hotel in San Francisco. There was a panel discussion on “Mobile Monetization,” which drew a large crowd, which seemed in direct proportion to the level of excitement around the topic of monetization.  The panel was moderated by Julie Ask, VP and Principal Analyst at Forrester, an the panelists were: (more…)

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The best things in life aren’t always free. Just ask a struggling mobile developer.

July 14, 2009 by Lisa Oshima | Advertising, Developers, Mobile, Monetization
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These days, for every inspiring story that I hear about a mobile independent software vendor (ISV) / developer that’s “raking in loads of cash” through Apples’ App store, I hear a handful of stories from mobile ISVs that are trying to dig themselves out of the red.  While the press is focused on the “iPhone Gold Rush,” I’m hearing of a disturbing number of mobile ISVs that are struggling…badly.  Over the last couple of months, I’ve had conversations with an increased number of mobile start-up execs who by day are attempting to dig their ISV out financial crisis and by night are pinging their social networks, quietly looking for a new job and complaining that the mobile industry is “broken”. (more…)

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Earn free minutes for pre-paid mobile phones on Facebook with Embee Mobile.

April 14, 2009 by Lisa Oshima | Advertising, Developers, Financing, Mobile, Monetization, Social Media
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If you’re a Facebook user in the US with a pre-paid mobile phone, there’s a new app called “Embee Mobile Minute Wallet” that can help you earn, buy, redeem, share, and manage top-up minutes – all through Facebook.  (more…)

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