Openwave partners with Nielsen: a positive step towards better monetizing mobile internet
March 23, 2010 by Lisa Oshima | Advertising, Consulting, Events, Mobile, Monetization(0) Comments
It’s the first day of CTIA Wireless 2010, and things are already buzzing here in Las Vegas. One of the more interesting announcements this morning comes from Openwave Systems Inc. and Nielsen Company, who announced a collaboration, which should benefit both mobile operators and their consumers.
They’re rolling out what they’re calling an “insight engine”, that combines Openwave Analytics, a solution that helps mobile operators monitor data network traffic and trends in user behavior to diagnose and address bandwidth constraints with Nielsen PRIZM, a user segmentation solution that creates a common language to segment various types of users and helps marketers address different segments of users based on demographics, behavior, and geography. (more…)