I’m looking forward to attending Mobile World Congress 2010 in Barcelona this February.  It’s going to be a great show… This year, apps take center stage, and GSMA has taken a huge step forward, investing a lot of time and effort in showcasing them in App Planet, and making sure the conference agenda appeals to the people that are shaping the mobile ecosystem.

I’ll be moderating two panels on Monday, February 15, 2009 in the “Mobile Applications – Innovation Vs Fragmentation” stream.  A few of the details are still being confirmed, but here’s what’s been announced so far… (more…)

UPDATED: 2/12/10 6:32 CST: Last year, I created a list of networking events and parties at Mobile World Congress. This year, I’ll be doing the same, updating the following list and the Socialize Mobilize “Events” page until the Congress kicks off in mid-February 2010.  If you have a party or event you’d like me to add to this list, please send me the details and RSVP requirements. (more…)

If you’re in the San Francisco Bay Area and are interested in learning more of the “how to” behind social media and networking with marketers who have successfully leveraged social media channels, check out “Social Media Matters.” It is a new, monthly event that shows marketers, brand managers, and advertisers how to use social media successfully.  It’s being organized by Covered Co. (one of my former clients).

The first event will cover “Building Brands on Facebook,” and it’s being held at 6:30pm on December 3rd at Fenwick & West’s office in downtown San Francisco.  (more…)

After listening to the podcast I did on Wednesday with Motodev on how to incorporate social media into mobile applications, Matthäus Krzykowski,  (a fellow mobile consultant, freelance writer for VentureBeat, and fascinating guy) tweeted: “@motodev @lisawhelan is great, enjoyed the podcast. However, as @danshapiro http://bit.ly/3eRvaK says viral broken is in mobile. Thoughts ?” It’s a good question.  The short answer is “he’s right,” but while the mobile ecosystem sorts itself out, there are things developers can do to make their apps more viral… (more…)

Today, I did a MOTODEV podcast with Randy Ksar of Motorola: “Social Media Marketing for Mobile Developers Part II”. The podcast addressed mobile developers and focused on the benefits of incorporating social media into mobile applications.

You can see the social dialogue surrounding the podcast on gsnap and listen to the podcast below:

Here’s the corresponding powerpoint:

In it, you’ll learn how to:

• Measure mobile app success
• Create a viral loop and engage social media within your mobile application
• Advertise your mobile apps for free on social networks
• Leverage Facebook Connect
• Add social value

The presentation also includes some useful examples of how leading mobile developers use social media in their apps. You’ll also see helpful stats on viral tuning and increasing conversions and revenue with social media techniques from Flirtomatic. (more…)

In business development, nothing beats meeting a client, partner or colleague in person. While electronic communication and phone calls are a great way to keep in touch, making time for face-to-face communication is an important part of solidifying a deep connection and/or closing a deal.  Attending industry events and trade shows is a great way to simultaneously catch up with existing contacts and meet new people.  I used to attend trade shows/ conferences to learn about what was going in web and wireless, but that’s less and less the case. The conventional conference format is growing stale, and is less relevant in our ‘real-time information’ driven culture.  The only reason I go to shows these days is to focus on relationships, and it seems I’m not alone. (more…)

Next Wednesday, October 21st at 9am, I’ll be talking with Motorola’s Randy Ksar in the second installment of MOTODEV‘s Podcast on “Social Media Marketing Tips for Mobile Developers”.  We’ll explore how mobile application developers can incorporate social media into their apps to boost downloads and increase user engagement.

What: Social Media Marketing Tips for Mobile Developers  Part II

When: Wednesday October 21, 2009 at 9am pacific / 12pm eastern

Where: Tune in to blogtalkradio.com/motodev

Ask your questions by calling in to +1 347-826-9350, tweet your questions to @motodev with hashtag #socialmedia, or via our G-SNAP! chat.

I was excited to be the eyes and ears for Wireless Internet Partnerships (WIP) at DEMOfall 09 in San Diego last week – especially since WIP has been a DEMO marketing partner for years. Below, I recap my thoughts on the latest DEMO from a mobile enthusiast’s perspective and offer a few presentation tips for start-ups based on what I saw at the show… (more…)

Today is the last day of DEMOfall 09, and I’ll be live blogging about what I see.  Please refresh your page regularly.

It’s 9:30am, and we’re close to kick off…

First up Nubli – a 90 second alpha pitch…

• Nubli figures out which emails and contacts are the most important to you and presents them in a prioritized view
• Cuts the clutter in your inbox. (more…)

I’m blogging live from DEMOfall 09 in San Diego California… I’ll also be live tweeting.  The show is about to start shortly.  Please refresh your browser regularly.

The show is starting now… First up an introduction video.

Now the intro to the conference – Chris Shipley and Matt Marshall are thanking partners and talking about the format for DEMOfall 09.  VentureBeat has launched DEMOBeat.  VentureBeat also talking about VentureBeat Profiles, which is the integration of their Profiles acquisition.

Chris Shipley says now is the best time to be starting a company and innovating.  Hewlett-Packard Co is first up to bat… They’re a DEMO veteran. (more…)