What’s driving mobile traffic today & what’s the future for operators, consumers, and service providers?

April 1, 2010 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media
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I just downloaded Sandvine’s 2010 Mobile Internet Phenomena(1) study, a whopping 35-page report that details data trends from more than 40 of the world’s leading mobile operators, who serve more than 200 million subscribers worldwide.  Sandvine is a bit of a ‘traffic cop’ on the figurative ‘mobile highway.’  It provides network policy control solutions to mobile operators around the globe.  Sandvine’s Mobile Internet Phenomena study is jam packed with good information about what consumers are doing online from their mobile devices around the world and plenty of reasons why mobile operators need help managing mobile traffic.  Intrigued by the findings in Sandvine’s report, I couldn’t help but think about what traffic on the mobile highway looks like today and wonder what the future holds for the mobile ecosystem amidst growing  congestion… (more…)

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Openwave partners with Nielsen: a positive step towards better monetizing mobile internet

March 23, 2010 by Lisa Oshima | Advertising, Consulting, Events, Mobile, Monetization
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It’s the first day of CTIA Wireless 2010, and things are already buzzing here in Las Vegas.  One of the more interesting announcements this morning comes from Openwave Systems Inc. and Nielsen Company, who announced a collaboration, which should benefit both mobile operators and their consumers.

They’re rolling out what they’re calling an “insight engine”, that combines Openwave Analytics, a solution that helps mobile operators monitor data network traffic and trends in user behavior to diagnose and address bandwidth constraints with Nielsen PRIZM, a user segmentation solution that creates a common language to segment various types of users and helps marketers address different segments of users based on demographics, behavior, and geography.  (more…)

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Harvard Business Review claims “Mean Girls” are a blight on office productivity. Discuss.

March 19, 2010 by Lisa Oshima | Consulting, Developers, Mobile
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meangirlLast week, I wrote a post with tips on staying productive in the office. This week, a colleague sent me a 2009 Harvard Business Review article on another blight on office productivity… “mean girls” (meeoow!). That’s right, folks, the Harvard Business Review published a very serious article on the negative impact of “mean girls” in the workplace.  According to the article: (more…)

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Developers announced for CTIA Wireless Developer Pitch Sessions

March 18, 2010 by Lisa Oshima | Advertising, Consulting, Developers, Events, Mobile, Monetization
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ctiaToday, Open Mobile Solutions (OMS) announced which mobile apps will be demoed at the four Developer Pitch Sessions at CTIA Wireless next week.  The line-up of developers and mobile applications/ products looks great: (more…)

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Gaining Distribution: 2nd Developer Pitch Session Added to CTIA Agenda

March 9, 2010 by Lisa Oshima | Consulting, Developers, Events
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standout-person150Following up on my earlier post about the Developer Pitch Sessions at CTIA in Las Vegas, CTIA just added a second panel on”Gaining Distribution” to the official agenda.  I’m looking forward to moderating this new panel, “Gaining Distribution- Panel B” on Wednesday, March 24, 3-4pm.

So far, there is a great panel of experts confirmed for this session including: (more…)

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Calendar of Events at CTIA

March 9, 2010 by Lisa Oshima | Consulting, Events
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I just updated the SocializeMobilize calendar with some new events – including those that I’ll be attending at CTIA in Las Vegas March 22-25th.  You can check it out here.

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Having trouble working from “work”? Tips for staying productive in the office when you can’t WFH.

March 5, 2010 by Lisa Oshima | Consulting, Enterprise
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postit businessmanWhen I’m not in client meetings or on the road, I am usually working from my home office.  Friends and colleagues regularly ask whether I get lonely or distracted working from home, and my answer is always  “no.”   They often say things like, “I don’t think I could work from home…” “I’d get lonely…” “There are too many distractions at home…” etc.  Feeling lonely is a rarity since I’m in meetings and/or phone calls every day.  As for distractions go, in my experience there are way more distractions in an traditional workplace environment then a home office… (more…)

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Free pass to CTIA from Open Mobile Solutions

February 24, 2010 by Lisa Oshima | Advertising, Consulting, Developers, Mobile, Monetization
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Open Mobile Solutions is offering a free Platinum Pass to CTIA at Las Vegas in March.  They’re also organizing several Developer Pitch Sesions including:

  • Raising Money – a panel featuring Venture Capitalists specializing in mobile.
  • Gaining Distribution – a  panel featuring various mobile distribution channels.
  • Monetization – a panel of key decision makers in the mobile advertising space – agencies, brands and networks

The Open Mobile Solutions Marketplace is currently in stealth mode, but you can learn more here.  In the meantime, why not take advantage of the great panel sessions they’re organizing at CTIA and the opportunity for a free pass?

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VC Money for Mobile, Windows Phone 7 Series Launch, and More! A Roundup of Highlights from Mobile World Congress 2010 Days 1 & 2

February 16, 2010 by Lisa Oshima | Advertising, Consulting, Developers, Mobile, Monetization, Social Media
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As day 2 of Mobile World Congress rounds to a close, and day 3 begins (ahem – it’s nearly 3am), I thought I’d point out a few highlights from Mobile World Congress so far:

Pre-MWC: I started the pre-MWC whirlwind with The NAVTEQ awards party, in which the EMEA winners of the Global LBS Challenge were announced.  It was a good event.  A handful of promising companies showcased their LBS-enhanced mobile products.  From there, I went to MobileSunday, which was, as usual packed with a great crowd of mobile enthusiasts bracing for the week ahead.  After that, I hit the town with the team from Skyhook Wireless (whose wi-fi location-based technology is embedded in the iPhone and millions of others worldwide) and a few of their 3rd party developer partners – all of whom are working on things that would set any mobile enthusiast’s heart racing… I’d tell you more, but that’d be like ruining a good surprise, and that’s no fun.

Day 1: I kicked off Monday by moderating a couple of panels in the “Mobile Applications – Innovation Vs Fragmentation” stream.  The first was “Attracting investment to the apps market – Identifying the key success factors,” and the panelists were fantastic: (more…)

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Post-Apple Announcement Tweet-up January 27th at 11:45am

January 26, 2010 by Lisa Oshima | Consulting, Developers, Events, Mobile, Social Media
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Apple is making its big (rumored Tablet) announcement tomorrow, and the folks at StageTwo and I are organizing a tweet-up afterward to chat about whatever is announced and the impact it will have.  Whether you’re going to the Apple event or wish you were, everyone is welcome.  We’re also thinking of this tweet-up as a pre-cursor event to meet others who are heading to Barcelona for  Mobile World Congress in mid-February. (more…)

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