What’s driving mobile traffic today & what’s the future for operators, consumers, and service providers?
April 1, 2010 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media(0) Comments
I just downloaded Sandvine’s 2010 Mobile Internet Phenomena(1) study, a whopping 35-page report that details data trends from more than 40 of the world’s leading mobile operators, who serve more than 200 million subscribers worldwide. Sandvine is a bit of a ‘traffic cop’ on the figurative ‘mobile highway.’ It provides network policy control solutions to mobile operators around the globe. Sandvine’s Mobile Internet Phenomena study is jam packed with good information about what consumers are doing online from their mobile devices around the world and plenty of reasons why mobile operators need help managing mobile traffic. Intrigued by the findings in Sandvine’s report, I couldn’t help but think about what traffic on the mobile highway looks like today and wonder what the future holds for the mobile ecosystem amidst growing congestion… (more…)