Tag Archive | "socialize mobilize"

Having trouble working from “work”? Tips for staying productive in the office when you can’t WFH.

March 5, 2010 by Lisa Oshima | Consulting, Enterprise
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When I’m not in client meetings or on the road, I am usually working from my home office.  Friends and colleagues regularly ask whether I get lonely or distracted working from home, and my answer is always  “no.”   They often say things like, “I don’t think I could work from home…” “I’d get lonely…” “There […]

Post-Apple Announcement Tweet-up January 27th at 11:45am

January 26, 2010 by Lisa Oshima | Consulting, Developers, Events, Mobile, Social Media
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Apple is making its big (rumored Tablet) announcement tomorrow, and the folks at StageTwo and I are organizing a tweet-up afterward to chat about whatever is announced and the impact it will have.  Whether you’re going to the Apple event or wish you were, everyone is welcome.  We’re also thinking of this tweet-up as a […]

I’m moderating two panels & participating in the WIPJAM at Mobile World Congress 2010

January 22, 2010 by Lisa Oshima | Consulting, Developers, Events, Financing, Mobile, Monetization
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I’m looking forward to attending Mobile World Congress 2010 in Barcelona this February.  It’s going to be a great show… This year, apps take center stage, and GSMA has taken a huge step forward, investing a lot of time and effort in showcasing them in App Planet, and making sure the conference agenda appeals to […]

Mobile User Acquisition

January 14, 2010 by Lisa Oshima |
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Mobile User Acquisition Need help developing and executing an effective mobile marketing / mobile user acquisition strategy? Having trouble managing your mobile ad spend and proving ROI? Want to create intensely viral social marketing campaigns that leverage mobile and social apps and websites, blogs, and critical influencers to drive user acquisition, ignite brand awareness and increase usage of […]

What does the future hold for virtual goods & micropayments on mobile?

January 12, 2010 by Lisa Oshima | Uncategorized
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Last night, I attended Mobile Monday Silicon Valley networking and panel at the W Hotel in San Francisco, California, sponsored by Hi-Media.  The topic was “Virtual Goods and Micropayments on Mobile and Beyond.” The panel was moderated by Justin Smith – Founder of Inside Network, and the panelists were: Lex Bayer – General Manager Payments […]

Become a Fan of Socialize Mobilize on Facebook

November 21, 2009 by Lisa Oshima | Uncategorized
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I’ve added a page for Socialize Mobilize on Facebook.  If you click on the Facebook icon to the right, under my name, you’ll now be taken to the SocializeMobilize fan page on Facebook as opposed to my personal page.  If you like this blog, please become a fan.

Social Media Experiencing 3rd Year of Consecutive Growth in Inc. 500

November 18, 2009 by Lisa Oshima | Research, Social Media
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Back in 2007, I covered a study conducted by UMASS Dartmouth researchers on the use of Social Media within the Inc. 500, which concluded that the hype behind social media was real and that companies were successfully engaging with it.  The same researchers (Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite) have continued to […]

Intertek giving away $500-1000 testing credits at Blackberry Developer Conference.

November 3, 2009 by Lisa Oshima | Contest, Developers, Events, Mobile
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Ted Erfer over at Intertek tells me that Intertek will be giving away a bunch of $500-$1,000 testing credits at their booth at the Blackberry Developer Conference in San Francisco, California November 9-12th. If you’re unfamiliar with Intertek, they’re one of the world’s largest mobile device and application testing companies, with a global network of […]

Make Your Customers an Offer they Can’t Refuse – Offbeat Guides!

September 2, 2009 by Lisa Oshima | Uncategorized
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This week, I started a business development consulting project with a San Francisco start-up called Offbeat Guides. This is a long post, but there’s some great information at the end about Offbeat Guide’s plans for the future and partnership opportunities for transaction-based travel websites, mobile apps, and more…So, it’s well worth reading the whole thing. […]

A new way to monetize Twitter- Selling private tweets through TwitPub

April 16, 2009 by Lisa Oshima | Developers, Enterprise, Monetization, Review, Social Media, Uncategorized
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Ahhh… It’s a new day, and there’s yet another 3rd party developer jumping on the Twitter train… TwitPub is a 3rd party developer that is leveraging Twitter’s infrastructure to monetize tweets through subscriptions. TwitPub is run by AdExcel Online Networks Sdn. Bhd., which is based out of Malaysia. TwitPub operates a bit like a premium […]



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