What Does Facebook’s Latest Acquisition Mean for Friendfeed, Facebook & Social Media Enthusiasts?
August 10, 2009 by Lisa Oshima | Advertising, Developers, Monetization, Social Media(0) Comments
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Tag Archive | "Social Media"
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How to create a new Twitter background
July 31, 2009 by Lisa Oshima | Consulting, Developers, Social Media(0) Comments
I just updated the background on my Twitter profile, and thought it might help to share some of what I learned in the process. Here’s how my new Twitter background looks: Recreating this look (or a variation of it) is VERY easy, if you’ve got Photoshop. You really don’t need to pay someone to do […]
2 Critical Ways to Improve Social Media Monitoring Tools
July 23, 2009 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media(10) Comments
I’ve been thinking a lot lately about the value of social media monitoring tools in brand and marketing campaign management. Having now demoed a number of social media monitoring solutions, I’ve realized that while there are a lot of great tools out there, there is still a lot of opportunity for product improvement – especially […]
Choosing ‘friends’ wisely
July 6, 2009 by Lisa Oshima | Consulting, Social Media(5) Comments
Over the past few months, I’ve received an increased number of LinkedIn ‘connection’ and Facebook ‘friend’ requests from people I don’t know and with whom I don’t have an obvious mutual connection but often have common professional interests. I assume that these requests are coming from people who read this blog, as the increase started […]
Dell Made $3M Using Twitter, and So Can You. How to Justify a Significant Investment in Social Media.
June 12, 2009 by Lisa Oshima | Enterprise, Monetization, Research, Social Media(2) Comments
Having trouble convincing your organization to invest in social media? You’re not the only one. Many of my prospective clients are in the same boat. They understand that social media can be used to help their organization grow and manage customer perception, but unable to estimate a realistic return on investment grounded in a real-life […]
Avoid selective hearing with 20 top social media monitoring tools
May 21, 2009 by Lisa Oshima | Research, Review, Social Media(17) Comments
You hear that? … What about that? … Still can’t hear it? What you’re probably not hearing is the sound of people talking about your brand online. Right now, you could be missing tens, hundreds, thousands, perhaps even millions of consumer led conversations about your brand. Unconvinced? If you’re based in America, how many times […]
Facebook Manners & Dating Etiquette 101 from Your Tango
April 22, 2009 by Lisa Oshima | Uncategorized(3) Comments
Your Tango gets the award for “most viral video of the day”… 200,000 hits on YouTube and counting:
Social shouldn’t be scary. 5 ways to combat excuses and conquer fears.
April 22, 2009 by Lisa Oshima | Social Media(3) Comments
Do you shutter at the mention of the word “Twitter”? Have the words “My Face” or “Spacebook” ever crossed your mind or (gasp) lips? Do you know someone who falls in one of the above (or similar) categories? Take a deep breath. You’re not alone… There are tons of good people out there who “just […]
Why Twitter when you can Flutter… Or Shutter?
April 6, 2009 by Lisa Oshima | Uncategorized(0) Comments
With so many people now talking about Twitter, it’s about time someone came up with a great parody. Enter Flutter – a 26 character “nano blogging service”. This viral video is too good to pass up – especially on a slow news morning on the first Monday after CTIA.
SocializeMobilize.com: A blog about social media, mobile, and more.
March 30, 2009 by Lisa Oshima | Consulting, Developers, Enterprise, Events, Mobile, Review, Social Media(13) Comments
Today, I’m excited to launch SocializeMobilize.com. On it, I’ll be publishing articles about social media, web 2.0, mobile, and mobile and web convergence. You’ll also find all of the legacy content from my former blog, socialmedia.vox.com, which I started in 2006. Under “services” tab, you’ll find more information about me and the consulting practice I’ve […]
