Tag Archive | "marketing"

5 (make that 6) Deadly Sins of Social Media

January 20, 2007 by Lisa Oshima | Social Media
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Thanks to technology and the Internet, the world is becoming increasingly transparent and accessible.  Social media is playing an important role in this transformation.  So far, most people seem to be responding to the power of social media favorably, and they’re using the power of social media for good.  However, there is a risk that […]

Creating a Social Media Marketing Strategy: Walk Before You Run.

January 16, 2007 by Lisa Oshima | Social Media
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Everyone in marketing is talking about “social media” these days.  I’d be tempted to add the term “Social Media” to my “bullshit bingo” card, except that as you can probably tell from my previous blog posts, I like social media.  In 2007, developing an effective Social Media strategy is an important part of developing a […]

Has “Social Networking” Lost its Appeal to the News Media?

January 11, 2007 by Lisa Oshima | Social Media
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Today, the self-proclaimed “tech gossip rag,” Valleywag, published the following graph, suggesting that Social Networking is past its peak from a media coverage perspective: 011107-valleywag Valleywag writes: The social network — the umbrella term for features of a website which allow users to track their friends — is past its peak. Mentions in the press […]

Gather.com – Social Networking for Grown-ups… Check out Socialmediagroup.gather.com

January 10, 2007 by Lisa Oshima | Review, Social Media
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Gather is a social networking site for adults. It is free, fun, well organized, and a little bit like vox, though it encourages cross posting of blogs, articles, comments, etc. around specific “groups” of participants with similar interests.  There are some really interesting blogs, conversations, and participants happening on Gather… For example, one of America’s […]

WAYN: Social Networking for Travelers

January 4, 2007 by Lisa Oshima | Review, Social Media
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I’ve been hearing a lot about WAYN (acronym for “Where Are You Now”) over the last few months.  WAYN is a social networking site focused on travelers, where community members can exchange travel tips and meet others who will be in the same place at the same time. With some calling it the “MySpace of […]

Jobs in Social Media and Web 2.0 on the Rise!

December 30, 2006 by Lisa Oshima | Social Media
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When I’m curious about what particular companies are up to/ the strategic direction they’re heading, I often look on their careers web pages and scroll through the open vacancies.  It is hard for companies (especially those in high-tech) to find what they’re looking for in candidates without getting specific about the specific skills they’re after. […]

BMW Using Social Media to Develop Community

December 20, 2006 by Lisa Oshima | Social Media
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Todd Schomer from SixApart tipped me off to the fact that BMW is using video upload and social media sharing as a way to involve prospective and current customers with their North America campaign to “Watch Holiday Wishes Come True”.  To see the videos that have been submitted or to post your own video, click […]

Social Media Optimization (SMO): Rules to Live By

December 18, 2006 by Lisa Oshima | Social Media
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For those of you interested in using Social Media as a way to communicate to your customers, partners, etc., I recommend reading the following blog post by Rohit Bhargava, VP of Interactive Marketing for Ogilvy Public Relations.  Back in August, Rohit started an interesting conversation about Social Media Optimization (SMO), summarizing a series of rules […]

Five Across, Inc.

December 12, 2006 by Lisa Oshima | Review, Social Media
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I was reading my daily dose of social media press releases when I came across a Social Media company based in Los Altos, CA called – Five Across (founded by ex Apple and Adobe developers).  Five Across provides social media and community building software.  Today, Onstream Media announced a series of “teaming and services agreements” […]

Recently Unearthed E-Mail Reveals What Life Was Like in 1995…

December 8, 2006 by Lisa Oshima | Social Media
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In typical Friday fashion, I was browsing TheOnion.com over lunch, when I came across an article that made me laugh – out loud: “Recently Unearthed E-Mail Reveals What Life Was Like in 1995”.  If you’re looking for a good laugh on a Friday afternoon… This spoof article will do the trick!  When I was done […]



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