The folks at Activeweave (makers of Stickis, which I’ve written about before), have just introduced a great new website and plug-in called BlogRovr.  BlogRovr is a great little tool aimed at blog enthusiasts.  It allows you to see whatever your favorite bloggers have written about anywhere on-line.

Here’s how it works:

1. Visit Blogrovr.com and sign-up for an account
2. Enter the URLs of your favorite blogs
3. Anytime your favorite blogger mentions something about a site you’re visiting, BlogRovr will deliver the related blog content to you via a Sticki.

• The note is unobtrusive – a small icon in the bottom right hand corner of your browser window.
• You can expand the button into a web overlay by clicking it.  Similarly, you can close it just like any other window.
• You can turn BlogRovr on or off any time.
• No spyware, etc. in the app.

Not only does BlogRovr keep you in touch with what your favorite bloggers are thinking about what you’re looking at, it also presents a great opportunity to learn what products/services/websites those on your blogroll are writing about.  This is especially useful tool for:

• Researching new product/service providers
• Doing market research/ getting to know a new industry or topic
• Investigating what bloggers are saying about you and your competitors
• Etc.

Give it BogRovr a try and post a comment with your thoughts.