There’s no doubt that the TV ad itself is spectacular and raises the profile/ brand awareness of Honda.  My only criticism of the TV spot (at least how I saw it on YouTube) is that by the end, I still had no idea what the Honda Accord (which the ad supposed to be pushing) looks like or what makes it amazing.  And, I wasn’t left with the desire to find out.  I was, however, tempted to try skydiving – that is until I remembered seeing this.  Sure, the online campaign that ran on the internet in the weeks before the live TV spot (i.e. the Difficult is Worth Doing blog, etc.) does feature a story or two about the Honda Accord and a small amount of footage showing the Accord racing through the desert, but the impression I was left with at the end of looking at both the blog and the TV ad was of skydivers, not of the Accord.  If the objective of the TV and online campaign was to get people talking about Honda, they nailed it, and proved that “difficult is worth doing”.  If the objective was to get people rushing to the dealership to buy the Accord, I think the ad campaign fell a little short.