What future for the mobile phone in a multi-platform world?
November 3, 2009 by Lisa Oshima | Uncategorized(0) Comments
Customer journeys, such as finding new music or communicating with friends, no longer take place within the confines of a single device or service. Users may combine several devices or applications to achieve their objectives, creating a new set of challenges when designing user experiences which excel in this multi-platform environment. This essay brings together 5 of the leading thinkers in digital industry to explore the concept of multi-platform mobile user experience ahead of a major new MEX conference (2nd/3rd December 2009, London) on this same theme.
By Marek Pawlowski (PMN), Thibaut Rouffineau (Wireless Industry Partnership), Lisa Whelan (SocializeMobilize.com), Andreas Constantinou (VisionMobile) and Matt Lewis (ARCChart). (more…)