Tag Archive | "lisa whelan"

5 Marketing Lessons to Learn from The Europas’ Nominees’ Mistakes (TechCrunch Europe Awards)

June 30, 2009 by Lisa Oshima | Consulting, Developers, Review, Social Media
(6) Comments

Yesterday, in researching the list of The Europas’ (TechCrunch Europe Awards) nominees for my last post, it hit me – there are still a lot of start-ups with great products that just don’t understand basic marketing.  Without calling anyone specific out on their mishaps, here are the top 5 basic marketing lessons you can learn […]

My Voting Guide for The Europas (TechCrunch’s European Awards)

June 30, 2009 by Lisa Oshima | Contest, Mobile, Review, Social Media
(7) Comments

TechCrunch recently announced the nominees for The Europas, the awards ceremony celebrating technology innovation in European companies, to be held in London on July 9th.  I was excited to learn that one of my clients, ShoZu, was nominated for the Best Mobile Application in EMEA (shameless plug: you can vote for them in this category […]

Top US Charities Leading the Pack in Social Media Usage

June 25, 2009 by Lisa Oshima | Research, Social Media
(1) Comment

The University of Massachusetts (UMASS) Dartmouth’s Center for Marketing Research recently completed a longitudinal study on how Forbes Magazine’s list of the US’s 200 largest charities used social media in 2007 (their first year studying the topic) vs 2008.  The charities interviewed include well known names like Salvation Army, American Red Cross, Catholic Charities USA, […]

The iPhone 3G S… Why I Was Hoping for More.

June 12, 2009 by Lisa Oshima | Developers, Mobile, Review
(2) Comments

I’d been looking forward to Apple’s announcement of a new iPhone for a long time, and while the iPhone 3G S (announced earlier in the week) looks marginally better than its predecessor, there are a handful of important features I’d hoped to see in this release that just aren’t there

Dell Made $3M Using Twitter, and So Can You. How to Justify a Significant Investment in Social Media.

June 12, 2009 by Lisa Oshima | Enterprise, Monetization, Research, Social Media
(2) Comments

Having trouble convincing your organization to invest in social media?  You’re not the only one.  Many of my prospective clients are in the same boat.  They understand that social media can be used to help their organization grow and manage customer perception, but unable to estimate a realistic return on investment grounded in a real-life […]

75 Great Mobile Twitterers (#FollowFriday)

May 29, 2009 by Lisa Oshima | Mobile
(19) Comments

It’s Friday, and that means it’s “Follow Friday” on Twitter (users recommend the twitterers they find interesting). I haven’t participated much in Follow Friday in the past- not because I don’t follow great people – just the opposite. I follow so many interesting people that I can’t fit them all into a single tweet.  I’m […]

Palm announces cool new features for Pre… Can’t launch fast enough.

May 28, 2009 by Lisa Oshima | Mobile, Review, Social Media
(0) Comments

Today at The WallStreet Journal’s D: All Things Digital conference, Jon Rubinstein, Palm’s executive chairman, and Roger McNamee, Palm’s director and co-founder of Elevation Partners announced some brand, spanking new features for Palm’s new webOS, the operating system that will power the Palm Pre when it launches on Sprint in the US on June 6.  […]

Avoid selective hearing with 20 top social media monitoring tools

May 21, 2009 by Lisa Oshima | Research, Review, Social Media
(17) Comments

You hear that? … What about that? …  Still can’t hear it?  What you’re probably not hearing is the sound of people talking about your brand online.  Right now, you could be missing tens, hundreds, thousands, perhaps even millions of consumer led conversations about your brand. Unconvinced?  If you’re based in America, how many times […]

Windows Mobile 6.5 is done, and it looks good!

May 18, 2009 by Lisa Oshima | Developers, Mobile, Review
(2) Comments

Last Thursday, the Windows Mobile Developer Team (@wmdev) announced via Twitter that Windows Mobile 6.5 is done: “For the record, Windows Mobile 6.5 is DONE… complete… looks really good IOHO and every bit functional. ping us if u want to know more.” I’m excited to hear about this Windows Mobile release.  Though, I switched to […]

Samsung Uses Sun Microsystems’ Logo as Favicon on its new JACK pages

May 14, 2009 by Lisa Oshima | Uncategorized
(3) Comments

Today, I was doing a little research on the new Samsung JACK (sequel to Samsung’s Blackjack series) when I noticed that Samsung is using the Sun Micrososytems logo as the favicon on its JACK web pages (circled in red, below)… Oops:





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