Tag Archive | "facebook"

2 Critical Ways to Improve Social Media Monitoring Tools

July 23, 2009 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media
(10) Comments

I’ve been thinking a lot lately about the value of social media monitoring tools in brand and marketing campaign management.  Having now demoed a number of social media monitoring solutions, I’ve realized that while there are a lot of great tools out there, there is still a lot of opportunity for product improvement – especially […]

Avoid selective hearing with 20 top social media monitoring tools

May 21, 2009 by Lisa Oshima | Research, Review, Social Media
(17) Comments

You hear that? … What about that? …  Still can’t hear it?  What you’re probably not hearing is the sound of people talking about your brand online.  Right now, you could be missing tens, hundreds, thousands, perhaps even millions of consumer led conversations about your brand. Unconvinced?  If you’re based in America, how many times […]

Social shouldn’t be scary. 5 ways to combat excuses and conquer fears.

April 22, 2009 by Lisa Oshima | Social Media
(3) Comments

Do you shutter at the mention of the word “Twitter”?  Have the words “My Face” or “Spacebook” ever crossed your mind or (gasp) lips?  Do you know someone who falls in one of the above (or similar) categories?  Take a deep breath.  You’re not alone…  There are tons of good people out there who “just […]

Earn free minutes for pre-paid mobile phones on Facebook with Embee Mobile.

April 14, 2009 by Lisa Oshima | Advertising, Developers, Financing, Mobile, Monetization, Social Media
(10) Comments

If you’re a Facebook user in the US with a pre-paid mobile phone, there’s a new app called “Embee Mobile Minute Wallet” that can help you earn, buy, redeem, share, and manage top-up minutes – all through Facebook. 

5 Great Reasons To Twitter.

January 12, 2009 by Lisa Oshima | Social Media
(3) Comments

Tonight I caught up with a mobile industry colleague who asked me why he should bother with Twitter when he already has a blog and Facebook account.  Here’s my reply: Twitter is so easy, fast and rewarding that I’ve stopped blogging as much in favor of Twittering more.  Twitter is is a micro-blogging platform (i.e. […]

My Mobile and Social Media Predictions for 2009 into 2010

January 7, 2009 by Lisa Oshima | Mobile, Social Media
(3) Comments

Here are a handful of my predictions for mobile and social media in 2009, moving into 2010… For the record, I’ve left off everything I know will happen in 2009 and limited this list to things I *think* will happen: Smartphones and feature phones will continue to converge in iPhone-esque fashion. Mobile Internet will drive […]

Social Media and Mobile News Round-up 1/6/09

January 6, 2009 by Lisa Oshima | Mobile, Social Media
(1) Comment

For those of you that disconnected during Christmas, Hanukkah, Kwanzaa, New Year, etc…  Welcome back. Here’s a summary of the most interesting social media and mobile news I read in the last few weeks:

Social Media & Mobile Post Turkey Round-up

December 12, 2008 by Lisa Oshima | Mobile, Social Media
(1) Comment

I took a blogging break for Turkey, so this social media and mobile round-up includes the most interesting news in mobile and social media since November 21:

Nov 21, 2008: Weekly Social Media & Mobile News Summary

November 21, 2008 by Lisa Oshima | Mobile, Social Media
(0) Comments

Apple: iPhone 2.2 Firmware was released. MobileCrunch’s review is here.  Excerpted summary of the article: “Safari’s address bar/search … tweaked a bit, apps now request a rating upon deletion, over-the-air podcast downloads …, various video and audio quality tweaks, and assorted bug fixes throughout… Google Maps has been upgraded to include Street View and directions […]

Nov 14: Weekly Social Media & Mobile News Summary

November 14, 2008 by Lisa Oshima | Mobile, Social Media
(2) Comments

Apple Apple is now the #2 smartphone manufacturer. Nokia remains #1, RIM is now#3, and Motorola is #4. More here. The iPhone surpassed the Motorola Razr as the top selling consumer phone. Facebook TechCrunch reports that Facebook violated its own privacy policy to give Microsoft access to user emails: “Microsoft’s Invite2Messenger appears to violate that […]





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