Facebook Re-org & Great Video from Kara Swisher

August 15, 2007 by Lisa Oshima | Social Media

Today in Boomtown, Kara Swisher talks about a management shuffle at Facebook.  Among the apparent changes is the move of Owen Van Natta from COO to chief revenue officer and vice president of operations.  Swisher elaborates saying:

Van Natta now shares power–how uneasily it remains to be seen–with newly installed Vice President of Marketing and Operations Chamath Palihapitiya, a former AOL exec; longtime exec Matt Cohler, vice president of strategy and business operations (and a LinkedIn co-founder); newly installed CFO Gideon Yu (a former Yahoo and YouTube exec who replaced the quickly departing Mike Sheridan); co-founder and Vice President of Product Engineering Dustin Moskovitz; and CTO Adam D’Angelo…
Now, areas like human resources, customer service, legal, systems (which Van Natta heads) and finance all have different leads, as the company moves to professionalize its management ranks.

Included in today’s Boomtown blog entry is a great video chronicling Kara’s trip to Facebook’s HQ in Palo Alto California.

I’m curious about where, if anywhere, Developer Relations features in Facebook’s re-shuffle.  Marketing and Operations or maybe Strategy and Business Operations?  Facebook seems to have invested a great deal of resources in opening up its API to 3rd party developers.  I believe that establishing a more formal developer relations and/or application incubator program (think a more fun and funky take on Salesforce.com’s AppExchange and similar programs) will keep Facebook user-friendly, further the 3rd party application economy (encouraging innovation and profitability), and allow Facebook’s investors to reap the most from their investment.

In the meantime, today, I’m heading to the “Appsaholic Facebook Developer Developer Conference” in San Francisco.  50ish developers, entrepreneurs and investors that are at the forefront of the Facebook applications conversation are getting together in a town-hall-esque setting to talk about the future of Facebook’s development platform.  It should be very interesting!

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