Avoiding a house of cards: Choosing the “right” revenue model for your mobile application

January 13, 2011 by Lisa Oshima | Advertising, Developers, Mobile, Monetization
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With mobile and web converging faster than ever, it’s becoming increasingly difficult to tell the difference between PCs, tablets and mobile phones.  As convergence progresses, mobile OEMs and Operators are looking for new forms of revenue and savvy mobile developers are having to re-evaluate there business models and decide if/when it is appropriate to pay for placement and/or share new forms of revenue (including advertising) with their partners. In this article, I provide a high-level history of business models in mobile apps, and explore if/when/how developers should charge for apps and share revenue with partners. Read More…

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Weekly Twitter Highlights for Socialize Mobilize

January 10, 2011 by Lisa Oshima | Uncategorized
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Weekly Twitter Highlights for Socialize Mobilize

January 10, 2011 by Lisa Oshima | Uncategorized
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Weekly Twitter Highlights for Socialize Mobilize

January 3, 2011 by Lisa Oshima | Uncategorized
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Motorola teaser for CES… The tablet race is heating up!

December 21, 2010 by Lisa Oshima | Developers, Events, Mobile
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As I mentioned in my last post, the tablet market is heating up.  Motorola wants to talk about it at CES 2011!  Stay tuned…

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Is it the right time to buy a tablet? iPad vs. PlayBook.

November 16, 2010 by Lisa Oshima | Mobile, Review
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ipad playboookLooking at the emerging tablet market, it’s difficult to decide which product to buy… For starters, there’s already the Apple iPad, the Samsung Galaxy Tab, and the RIM PlayBook coming soon.  Then, there are the e-reader devices (i.e. Kindle, NOOK, etc.), which I suspect will evolve quickly to become more like tablet computers rather than uni-dimensional e-readers.  In addition, today, HP’s (formerly Palm’s) Jon Rubinstein told attendees at today’s Web 2.0 conference that HP has a “great tablet” running WebOS coming soon.  With so much untapped potential in the tablet ecosystem, I’m not ready to commit yet.

The tablet market is evolving quickly, and 2011 is sure to bring even more great options.  A good example of the tablet evolution can be seen in the comparison between the Apple iPad and the RIM PlayBook. There are a lot of factors to consider when buying a tablet: Read More…

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Weekly Twitter Highlights for Socialize Mobilize

November 15, 2010 by Lisa Oshima | Uncategorized
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Weekly Twitter Highlights for Socialize Mobilize

November 8, 2010 by Lisa Oshima | Uncategorized
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  • Don't forget to vote today! #vote #
  • Congrats @zawthet! "4INFO Makes A Real Play For Display: AdHaven Platform Reaches 63 Million:" http://tcrn.ch/doEwVy #mobile #
  • Barnes & Noble hiring developer reltns team @ Nook. If interested in Dev Portal Mgr, Dev Outreach Mgr, or SDK Engineer ping me & I'll intro. #
  • Just bought #Sony Nex-5 #camera w/ accessories from @cameta. Gr8 price from Sony authorized reseller. Crossing fingers for speedy arrival! #
  • 80+ degrees in #sf in November?! Amen! It's about time we got a summer. #
  • Happy Birthday, Android! A History, in Screenshots and Video by @sarahintampa http://t.co/IHrMmQD via @RWW #
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Weekly Twitter Highlights for Socialize Mobilize

October 25, 2010 by Lisa Oshima | Uncategorized
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  • Brace yourself and leave early if you’re going to SFO this am. The line is longest ever- about 1/4+ mile long at domestic security- no joke. #
  • Great meeting in LA now on my way back to SFO…Any followers at LAX? # Read More…
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Plotting Today’s Web Landscape with Points of Control, The Map

October 15, 2010 by Lisa Oshima | Advertising, Consulting, Developers, Mobile, Monetization, Review, Social Media
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points_of_control_betaI recently stumbled across a visual map of the web 2.0 landscape, created by John Battelle and team, called Points of Control.  (Note: If you’re interested in social media and you’re not familiar with John Battelle, check him out… He’s the Program Chair of the Web 2.0 Summit, and his nearly 40,000 followers on Twitter -including me- are a good indication that he regularly has interesting things to say.) Read More…

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