Avoiding a house of cards: Choosing the “right” revenue model for your mobile application
January 13, 2011 by Lisa Oshima | Advertising, Developers, Mobile, Monetization(4) Comments
With mobile and web converging faster than ever, it’s becoming increasingly difficult to tell the difference between PCs, tablets and mobile phones. As convergence progresses, mobile OEMs and Operators are looking for new forms of revenue and savvy mobile developers are having to re-evaluate there business models and decide if/when it is appropriate to pay for placement and/or share new forms of revenue (including advertising) with their partners. In this article, I provide a high-level history of business models in mobile apps, and explore if/when/how developers should charge for apps and share revenue with partners. Read More…