SocializeMobilize.com: A blog about social media, mobile, and more.

March 30, 2009 by Lisa Oshima | Consulting, Developers, Enterprise, Events, Mobile, Review, Social Media
(13) Comments

Today, I’m excited to launch SocializeMobilize.com.  On it, I’ll be publishing articles about social media, web 2.0, mobile, and mobile and web convergence.  You’ll also find all of the legacy content from my former blog, socialmedia.vox.com, which I started in 2006.  Under “services” tab, you’ll find more information about me and the consulting practice I’ve been running since 2003.

Why did I start a new blog when I already had one?

In 2006, I started a blog about social media and mobile on Vox, a community powered, free blogging platform run by SixApart.  I originally started blogging as an online experiment, prompted by conversations I had with colleagues at SplashData, who I met while consulting at Palm, Inc.  SplashData made a mobile blogging platform that was acquired by SixApart, and they encouraged me to try Vox, which had just launched.  Interested in the socialization of the web, and curious about blogging, I used Vox as a way to express my thoughts and start conversations about web 2.0 and, occasionally, mobile convergence. (more…)

Twitter: Tips for Beginners & Twitter Apps to Try

March 4, 2009 by Lisa Oshima | Mobile, Social Media
(6) Comments

A while back, I posted 5 Great Reasons to Twitter.  As Twitter continues to pick up steam (it’s seen especially rapid growth since December), I thought it would be helpful to provide some hints/tips for those who are just getting started with Twitter.

Figuring out who to follow:
When you’re new to Twitter, it’s tough to know who to follow.  If you know a few people on Twitter already, following them is easy.  Discovering new people (or companies) to follow is a bit more of a process. Here are a few tips to get started: (more…)

Open vs. Closed – The Mobile Debate Rages On

January 26, 2009 by Lisa Oshima | Mobile, Social Media
(2) Comments

There’s a lot of talk about the value of openness on the web…. Open development platforms, open APIs, open source, OpenSocial, etc.  “Open” is a popular word these days, and depending on who you talk to, “open” can mean any one of many different things. “Open” as it relates to the mobile is no exception…. There’s The Open Handset Alliance, Android, LiMo, multiple derivations of WebKit, etc.  As mobile and web convergence accelerates, so too do conversations about “opening up” the mobile ecosystem. The underlying implication regardless of definition is that “openness” encourages experimentation and innovation, and that’s a good thing…Right?!  Many of the people I talk to (including most developers) advocate for a more open mobile ecosystem, but plenty of people are skeptical of “openness”. Who is right – the advocates or the critics?  The short answer is that they’ve both got valid points. (more…)

5 Great Reasons To Twitter.

January 12, 2009 by Lisa Oshima | Social Media
(3) Comments

Tonight I caught up with a mobile industry colleague who asked me why he should bother with Twitter when he already has a blog and Facebook account.  Here’s my reply:

Twitter is so easy, fast and rewarding that I’ve stopped blogging as much in favor of Twittering more.  Twitter is is a micro-blogging platform (i.e. 140 characters or less of text). It now feeds all of my Facebook updates.  Here are the reasons why I think you’ll like it: (more…)

My Mobile and Social Media Predictions for 2009 into 2010

January 7, 2009 by Lisa Oshima | Mobile, Social Media
(3) Comments

Here are a handful of my predictions for mobile and social media in 2009, moving into 2010… For the record, I’ve left off everything I know will happen in 2009 and limited this list to things I *think* will happen:

  • Smartphones and feature phones will continue to converge in iPhone-esque fashion.
    • Mobile Internet will drive usage of smartphones, and with it, more robust experiments with mobile advertising and payments will begin.
    • Mobile advertising and payments will gain some momentum in 2009 but won’t really take off until 2010 and beyond.
  • A few thoughts on Android:
    • Android will struggle to gain momentum until there is infrastructure to distribute paid apps and an iTunes-esque web or client-based interface for PC & Mac.
    • Ultimately, Android will do well, but it’s going to take longer than many anticipate. (more…)

Social Media and Mobile News Round-up 1/6/09

January 6, 2009 by Lisa Oshima | Mobile, Social Media
(1) Comment

For those of you that disconnected during Christmas, Hanukkah, Kwanzaa, New Year, etc…  Welcome back. Here’s a summary of the most interesting social media and mobile news I read in the last few weeks: (more…)

Social Media & Mobile Post Turkey Round-up

December 12, 2008 by Lisa Oshima | Mobile, Social Media
(1) Comment

I took a blogging break for Turkey, so this social media and mobile round-up includes the most interesting news in mobile and social media since November 21: (more…)

Nov 21, 2008: Weekly Social Media & Mobile News Summary

November 21, 2008 by Lisa Oshima | Mobile, Social Media
(0) Comments

Apple:

  • iPhone 2.2 Firmware was released. MobileCrunch’s review is here.  Excerpted summary of the article: “Safari’s address bar/search … tweaked a bit, apps now request a rating upon deletion, over-the-air podcast downloads …, various video and audio quality tweaks, and assorted bug fixes throughout… Google Maps has been upgraded to include Street View and directions for public transit and walking – if you have an iPhone rather than an iPod Touch…According to early reports, 2.2 for the iPod Touch brings everything but the Google Maps upgrade.”

Google:

  • Google Mobile: John Gruber reports that Google seems to be using an undocumented API for the voice search feature in its recently updated Google Mobile iPhone application.  (more…)

Nov 14: Weekly Social Media & Mobile News Summary

November 14, 2008 by Lisa Oshima | Mobile, Social Media
(2) Comments

Apple

  • Apple is now the #2 smartphone manufacturer. Nokia remains #1, RIM is now#3, and Motorola is #4. More here.
  • The iPhone surpassed the Motorola Razr as the top selling consumer phone.

Facebook

  • TechCrunch reports that Facebook violated its own privacy policy to give Microsoft access to user emails: “Microsoft’s Invite2Messenger appears to violate that policy. Messenger users are asked to log in to Facebook, and then the names and email addresses of all that user’s Facebook friends are then sent to Microsoft and displayed in clear text on a page they control (Facebook itself only shows friend’s emails as images to prevent scraping). You check off which friends you want to invite to use Messenger, and then Microsoft sends each of them an email to install the client and become friends with you. Screenshots of the process (with emails removed) are below.“
  • Facebook launched an app that allows users to vote for their favorite FBFund apps.  There are 25 finalists, five of which will receive $225,000 FBfund grants. Add the app here.

Google

  • YouTube launched a “new advertising program that enables all video creators — from the everyday user to a Fortune 500 advertiser — to reach people who are interested in their content, products, or services, with relevant videos.”

Motorola

Nokia

  • Nokia cut its 4th quarter outlook on handset sales from the 1.26 billion it forecast in October to 1.24 billion handsets. It also forecast a decrease in the global market for fixed and mobile network infrastructure. More here.

Sony Ericsson

Twitter

  • Twitter surpassed its 1 Billionth tweet this week.

Misc:

  • Recent Layoffs:
    • TechCrunch reports 58,709 tech layoffs over the past two and a half months. Check out the TechCrunch Layoff Tracker to see the latest Layoff news.
  • Technology announcements:
    • Loopt:
      • Loopt has become more popular than the MySpace and Facebook mobile apps on iPhone.
      • Loopt has reportedly hired Allen&Co to represent them in a financing transaction or sale
      • To cut costs, Loopt is partnering with a Qualcomm subsidiary, SnapTrack, which provides GPS data for a monthly fee.
    • OpenSocial celebrates its one-year anniversary. You can see the presentation from the press and developer event here.
    • Soocial launched its public beta.  They say that they “aim to link all currently disconnected address books to each other. A change in one of these address books will result in a change in all your connected devices.”  It’s getting good reviews. Check it out.
    • European events search engine Happener just launched after a year in development. Check it out.
    • You can now make your own customized guide book at Offbeatguides.com, which was founded by Technorati founder Dave Sifry.

11/7/08: Weekly Round-up of Social Media & Mobile News

November 7, 2008 by Lisa Oshima | Mobile, Social Media
(4) Comments

AOL:

  • AOL announced its earnings this week.  The most interesting part of the report: “Revenues decreased 17% ($207 million) to $1.0 billion, due to a 26% decline ($165 million) in Subscription revenues and a 6% decrease ($33 million) in Advertising revenues. The decline in Subscription revenues reflects mainly a decrease in domestic AOL brand subscribers, related primarily to AOL’s strategy to offer its e-mail and other products free of charge to Internet consumers. Driving the decrease in Advertising revenues were declines in display advertising on AOL Network sites and sales of advertising on third-party Internet sites, offset partially by an increase in paid-search advertising.”

Apple:

  • According to a recent report by SquareTrade, The iPhone is more reliable than Blackberry and Treo after one year of ownership.  This doesn’t surprise me since there are less externally moving parts on the iPhone than a Blackberry or Treo.  The study is summarized by MobileCrunch here.

Facebook:

Google:

LinkedIn:

  • According to an Anderson Analytics’ study, LinkedIn users are high income.  You can see a good summary of the review here.  Among the findings: LinkedIn users that make between $200,000 and $350,000 were around seven times to have more than 150 LinkedIn connections than those who made less money. 66% of LinkedIn users are identified as “decision makers”.
    • TechCrunch reports that LinkedIn cut 10% of its staff, some of which will be re-assigned to other roles:

MySpace:

  • MySpace launched with Auditude, an online video tracking platform.  Auditude fingerprints user posted videos to determine who the “content owner” is. It then inserts advertising into the video and tells the user whose content they’re watching.
  • TechCrunch reports that  less than 1 month after it’s launch, MySpace MyAds is making a load of money: “Demand for the product was immediate and significant, we’ve heard from multiple sources close to the company. Average daily revenue, say our sources, is $140,000 – $180,000, which means MyAds is at least a $50 million/year business for MySpace already.”

Nokia:

  • Nokia laid off around 600 workers in “follow-up” to its earlier 2008 layoffs.  Nokia Research Center is also going to “sharpen its focus on fewer but stronger research areas.” You can read the announcement here.
  • Nokia launched the beta of “FriendView”, “a location and micro-blogging service that helps you stay in touch with your close friends. It let’s you share where you are and how you feel from home, work, or on the go. With Friend View it is easy to meet up at only a moment’s notice. “

RIM:

Samsung:

  • Samsung reportedly surpassed Motorola in US Mobile market.

Twitter:

  • Twitter is contemplating corporate accounts as a way to make money.
  • Twitter is now hiring a Director of Strategic Partnerships. This is the company’s first business development hire… At last, the answer to “How do those guys plan to make money?!” question will likely soon be answered.
  • TechCrunch reports that “Digital Garage, Twitter’s partner with Twitter Japan, launched Twicco, a site that lets Twitter users create groups and then subscribe to them.”
  • <Repeated from above> Rumors are swirling… Will Facebook buy Twitter?

Yahoo:

  • Flickr: The 3 Billionth photo was uploaded to Flickr this week.

Misc:

  • Rumor has it…
  • Recent Layoffs:
    • <repeat from above> LinkedIn 10% layoff
  • M&A:
    • Wink & Reunion.com are merging and will launch a new site next year: “Through this merger, we’re redefining the people search space by bridging existing social networks and providing consumers with the tools they need to find, be found, and stay connected,” said Michael Tanne, chief executive officer of Wink. “We’re aiming to create an entirely new online experience that simplifies people’s lives by making it easy to find and keep up with everyone they know. There will be exciting developments in the coming months as we integrate our strengths and push our business forward.”
  • Technology announcements:
    • PerfSpot: Perfspot will be rolling out “Friendvouch” to its 25M members in 3 million member segments over the coming months.  Friendvouch enables users to sign up for advertising offers, which they can send to heir friends.  When those friends indicate interest, Perfspot then sells those details back to advertisers and rewards the referring user.   Here’s how the Friendvouch website describes it: “Make great recommendations and earn cash with friendvouch. friendvouch is a community of people created to connect you directly to your favorite brands. Become a brand ambassador while earning money in the process.”
    • Barak Obama & Joe Biden: The office of the President Elect launched a transition website, where people can learn about what they’re planning. There’s a blog, newsroom, job application submission, agenda information, and more. Citizens are encouraged to submit their ideas to the future administration on all agenda items including technology.
    • MobileCrunch did a nice summary of the “Mobile Market View” study by The Kelsey Group.  The most interesting point from my perspective: “18.9% of mobile consumers in the United States are now toting smartphones, with 49.2% planning to pick one up within the next two years.”
    • Though not released this week, I learned about the Pico Pocket Projector by Optoma, which is one of the coolest things I’ve seen in a while.  For all of you mobile geeks, this pocket-sized projector seems to solve the problem of needing an Elmo to showcase the latest and greatest app on your phone AND makes it easy to project the videos you store on your ipod or mobile phone on a wall… Very cool.







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