11/7/08: Weekly Round-up of Social Media & Mobile News

November 7, 2008 by Lisa Oshima | Mobile, Social Media


  • AOL announced its earnings this week.  The most interesting part of the report: “Revenues decreased 17% ($207 million) to $1.0 billion, due to a 26% decline ($165 million) in Subscription revenues and a 6% decrease ($33 million) in Advertising revenues. The decline in Subscription revenues reflects mainly a decrease in domestic AOL brand subscribers, related primarily to AOL’s strategy to offer its e-mail and other products free of charge to Internet consumers. Driving the decrease in Advertising revenues were declines in display advertising on AOL Network sites and sales of advertising on third-party Internet sites, offset partially by an increase in paid-search advertising.”


  • According to a recent report by SquareTrade, The iPhone is more reliable than Blackberry and Treo after one year of ownership.  This doesn’t surprise me since there are less externally moving parts on the iPhone than a Blackberry or Treo.  The study is summarized by MobileCrunch here.




  • According to an Anderson Analytics’ study, LinkedIn users are high income.  You can see a good summary of the review here.  Among the findings: LinkedIn users that make between $200,000 and $350,000 were around seven times to have more than 150 LinkedIn connections than those who made less money. 66% of LinkedIn users are identified as “decision makers”.
    • TechCrunch reports that LinkedIn cut 10% of its staff, some of which will be re-assigned to other roles:


  • MySpace launched with Auditude, an online video tracking platform.  Auditude fingerprints user posted videos to determine who the “content owner” is. It then inserts advertising into the video and tells the user whose content they’re watching.
  • TechCrunch reports that  less than 1 month after it’s launch, MySpace MyAds is making a load of money: “Demand for the product was immediate and significant, we’ve heard from multiple sources close to the company. Average daily revenue, say our sources, is $140,000 – $180,000, which means MyAds is at least a $50 million/year business for MySpace already.”


  • Nokia laid off around 600 workers in “follow-up” to its earlier 2008 layoffs.  Nokia Research Center is also going to “sharpen its focus on fewer but stronger research areas.” You can read the announcement here.
  • Nokia launched the beta of “FriendView”, “a location and micro-blogging service that helps you stay in touch with your close friends. It let’s you share where you are and how you feel from home, work, or on the go. With Friend View it is easy to meet up at only a moment’s notice. “



  • Samsung reportedly surpassed Motorola in US Mobile market.


  • Twitter is contemplating corporate accounts as a way to make money.
  • Twitter is now hiring a Director of Strategic Partnerships. This is the company’s first business development hire… At last, the answer to “How do those guys plan to make money?!” question will likely soon be answered.
  • TechCrunch reports that “Digital Garage, Twitter’s partner with Twitter Japan, launched Twicco, a site that lets Twitter users create groups and then subscribe to them.”
  • <Repeated from above> Rumors are swirling… Will Facebook buy Twitter?


  • Flickr: The 3 Billionth photo was uploaded to Flickr this week.


  • Rumor has it…
  • Recent Layoffs:
    • <repeat from above> LinkedIn 10% layoff
  • M&A:
    • Wink & Reunion.com are merging and will launch a new site next year: “Through this merger, we’re redefining the people search space by bridging existing social networks and providing consumers with the tools they need to find, be found, and stay connected,” said Michael Tanne, chief executive officer of Wink. “We’re aiming to create an entirely new online experience that simplifies people’s lives by making it easy to find and keep up with everyone they know. There will be exciting developments in the coming months as we integrate our strengths and push our business forward.”
  • Technology announcements:
    • PerfSpot: Perfspot will be rolling out “Friendvouch” to its 25M members in 3 million member segments over the coming months.  Friendvouch enables users to sign up for advertising offers, which they can send to heir friends.  When those friends indicate interest, Perfspot then sells those details back to advertisers and rewards the referring user.   Here’s how the Friendvouch website describes it: “Make great recommendations and earn cash with friendvouch. friendvouch is a community of people created to connect you directly to your favorite brands. Become a brand ambassador while earning money in the process.”
    • Barak Obama & Joe Biden: The office of the President Elect launched a transition website, where people can learn about what they’re planning. There’s a blog, newsroom, job application submission, agenda information, and more. Citizens are encouraged to submit their ideas to the future administration on all agenda items including technology.
    • MobileCrunch did a nice summary of the “Mobile Market View” study by The Kelsey Group.  The most interesting point from my perspective: “18.9% of mobile consumers in the United States are now toting smartphones, with 49.2% planning to pick one up within the next two years.”
    • Though not released this week, I learned about the Pico Pocket Projector by Optoma, which is one of the coolest things I’ve seen in a while.  For all of you mobile geeks, this pocket-sized projector seems to solve the problem of needing an Elmo to showcase the latest and greatest app on your phone AND makes it easy to project the videos you store on your ipod or mobile phone on a wall… Very cool.

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  • [this is good] Facebook and Twitter – seems to be a logical connection.

  • [this is good] Highly helpful, thanks for all the week's news in a compact post!

  • GG

    [this is good] thanks for interesting post

  • [this is good] good news, thx



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