2 Critical Ways to Improve Social Media Monitoring Tools
July 23, 2009 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media(10) Comments
I’ve been thinking a lot lately about the value of social media monitoring tools in brand and marketing campaign management. Having now demoed a number of social media monitoring solutions, I’ve realized that while there are a lot of great tools out there, there is still a lot of opportunity for product improvement – especially around mobilization and social media response. (more…)