Today, I did a MOTODEV podcast with Randy Ksar of Motorola: “Social Media Marketing for Mobile Developers Part II”. The podcast addressed mobile developers and focused on the benefits of incorporating social media into mobile applications.

You can see the social dialogue surrounding the podcast on gsnap and listen to the podcast below:

Here’s the corresponding powerpoint:

In it, you’ll learn how to:

• Measure mobile app success
• Create a viral loop and engage social media within your mobile application
• Advertise your mobile apps for free on social networks
• Leverage Facebook Connect
• Add social value

The presentation also includes some useful examples of how leading mobile developers use social media in their apps. You’ll also see helpful stats on viral tuning and increasing conversions and revenue with social media techniques from Flirtomatic. (more…)

Next Wednesday, October 21st at 9am, I’ll be talking with Motorola’s Randy Ksar in the second installment of MOTODEV‘s Podcast on “Social Media Marketing Tips for Mobile Developers”.  We’ll explore how mobile application developers can incorporate social media into their apps to boost downloads and increase user engagement.

What: Social Media Marketing Tips for Mobile Developers  Part II

When: Wednesday October 21, 2009 at 9am pacific / 12pm eastern

Where: Tune in to blogtalkradio.com/motodev

Ask your questions by calling in to +1 347-826-9350, tweet your questions to @motodev with hashtag #socialmedia, or via our G-SNAP! chat.

WinMoDevCamp is happening from 10-5 tomorrow (Friday, October 2nd) at Microsoft’s Silicon Valley campus in Mountain View, in conjunction with Silicon Valley Code Camp.  They’ve got a solid line-up of presenters leading sessions including Susan Kevorkian of IDC’s Mobile & Wireless team, Microsoft MVPs, Sony Ericsson, Samsung and more.

If you’re planning to develop for WinMo 6.5, which is launching October 6, this looks like a great opportunity to learn and network.  You’ll be able to hear about the new OS, the new Microsoft app market (coming soon) and meet interesting people in the space.

The event will continue throughout the weekend at Silicon Valley Code Camp happening at Foothill College.  Over the weekend, developers will have a chance to: (more…)

I was excited to be the eyes and ears for Wireless Internet Partnerships (WIP) at DEMOfall 09 in San Diego last week – especially since WIP has been a DEMO marketing partner for years. Below, I recap my thoughts on the latest DEMO from a mobile enthusiast’s perspective and offer a few presentation tips for start-ups based on what I saw at the show… (more…)

Today is the last day of DEMOfall 09, and I’ll be live blogging about what I see.  Please refresh your page regularly.

It’s 9:30am, and we’re close to kick off…

First up Nubli – a 90 second alpha pitch…

• Nubli figures out which emails and contacts are the most important to you and presents them in a prioritized view
• Cuts the clutter in your inbox. (more…)

When I watched Sanjay Jha, co-CEO of Motorola and CEO of Motorola Mobile Devices, announce the MOTO CLIQ™ (which will be called MOTO DEXT™ when it launches in the rest of the world) with MOTOBLUR at Mobilize 09 on Thursday, something interesting happened… something that I haven’t seen in a long time. The audience got visibly excited about Motorola.  Did they seem as excited as they seemed about Apple when Steve Jobs announced the iPhone 3G? Maybe not, but they were genuinely interested, and at least among the people around me, there was a palpable sense of relief that Motorola announced an innovative device and software. (more…)

I’m live blogging from Mobilize ’09 in San Francisco, California for as long as my laptop battery lasts. I’ll also be live tweeting.

After a quick, “mininote” introduction by Om Malik, Founder of the GigaOM Network and James Kendrick, Editor, jkOnTheRun (GigaOM Network), Pankaj Kedia, Director, Global Ecosystem Programs, Mobile Internet Devices at Intel has taken the stage… (more…)

I recently received an email from a start-up called USCORE who wanted to learn more about my consulting services.  USCORE aims to give high school sports teams who are filming games the ability to easily tag each play within the video with the name of each player involved.  Parents that can’t make their child’s game can sign up to receive MMS messages on their mobile phone that show any play their child was involved in real time.

As part of my due diligence, I agreed to see a demo of USCORE’s product.  After multiple assurances that my mobile number would be removed from their system after the demo and I would never be spammed, I provided USCORE with my mobile number so that they could show me their ‘powerful’ MMS feature.  Unfortunately, the MMS demo didn’t work.  And, yesterday, almost four weeks after I saw the initial demo, I learned how ‘powerful’ USCORE’s MMS feature was when I received at least 139 unsolicited MMS messages. (more…)

Last night, I attended the Mobile Monday Silicon Valley event at the Sir Francis Drake Hotel in San Francisco. There was a panel discussion on “Mobile Monetization,” which drew a large crowd, which seemed in direct proportion to the level of excitement around the topic of monetization.  The panel was moderated by Julie Ask, VP and Principal Analyst at Forrester, an the panelists were: (more…)

I live tweeted the Verizon Developer Conference today in San Jose.  It was a well-organized event – and as an added bonus, it was free!  There were a lot of familiar and friendly faces at the event, which was also great.  I live tweeted the highlights of the devcon today.  For those of you who still haven’t figured out Twitter, I’ve posted my relevant tweets from the event below.  To see my first tweet of the day, start at the bottom of this post. (Note: Excuse any spelling errors…I’ve kept each of the tweets as-is.) (more…)