SocializeMobilize.com: A blog about social media, mobile, and more.

March 30, 2009 by Lisa Oshima | Consulting, Developers, Enterprise, Events, Mobile, Review, Social Media
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Today, I’m excited to launch SocializeMobilize.com.  On it, I’ll be publishing articles about social media, web 2.0, mobile, and mobile and web convergence.  You’ll also find all of the legacy content from my former blog, socialmedia.vox.com, which I started in 2006.  Under “services” tab, you’ll find more information about me and the consulting practice I’ve been running since 2003.

Why did I start a new blog when I already had one?

In 2006, I started a blog about social media and mobile on Vox, a community powered, free blogging platform run by SixApart.  I originally started blogging as an online experiment, prompted by conversations I had with colleagues at SplashData, who I met while consulting at Palm, Inc.  SplashData made a mobile blogging platform that was acquired by SixApart, and they encouraged me to try Vox, which had just launched.  Interested in the socialization of the web, and curious about blogging, I used Vox as a way to express my thoughts and start conversations about web 2.0 and, occasionally, mobile convergence. (more…)

Mobile App Developer Garage: Feb 16 at Mobile World Congress & Discount Code (UPDATED 2/13/09)

February 10, 2009 by Lisa Oshima | Consulting, Events, Mobile
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I’m moderating two panels and chairing the morning sessions of the Mobile Application Developer Garage on Monday February 16, 2009 at Mobile World Congress in Barcelona (Hall 5, Auditorium 3).  This is a first of its kind event at Mobile World Congress, and it should be a great day.

To get a 15% discount to the Mobile World Congress, including the Mobile Application Developer Garage, please use this code: APPAB when you register.

If you’re going to the show, please stop by after the morning session and introduce yourself (or email me).  If you’re not going to the show, but you’d like to ask a question to Panel 1 or 2, please add a comment below or email me.  Here are the event details: (more…)

Networking Events at Mobile World Congress 2009 (UPDATED 2/4/09)

January 27, 2009 by Lisa Oshima | Consulting, Events, Mobile
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Updated 2/4/09

Below, please find a list of some of the open networking events that are happening around Mobile World Congress 2009 in Barcelona.  Many of these parties require registration. (more…)

Widget Developers: 1st 100 Widget Submissions Win $250 Amazon Gift Card from Motorola!

December 11, 2008 by Lisa Oshima | Consulting, Contest, Mobile
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I’m helping get the word out about a contest that the MOTODEV team at Motorola (one of my clients) is running.

If you’re a widget developer, give mobile a whirl and join the MOTODEV Widget Developer Challenge for the opportunity to win up to $200,000 in great prizes and gain unprecedented global exposure.

SUBMIT your widget NOW –  Be one of the first 100 unique submissions received by December 18, 2008, and win a $250 gift card to Amazon.com.  Click here to learn more.

You Can Now Follow ShoZu on Twitter

June 26, 2008 by Lisa Oshima | Consulting, Mobile, Social Media
(1) Comment

If you’re a fan of ShoZu, in addition to keeping up with the ShoZu blog, you can now follow ShoZu on Twitter (when Twitter is working!).  ShoZu is sending out regular updates at: www.twitter.com/shozu.  Be one of the first to find out when new destinations are added, how famous people are using ShoZu, what new features are available, and more.

Demo of ShoZu 4.0 on the BBC & What I Like About ShoZu’s Mobile Ads

March 5, 2008 by Lisa Oshima | Advertising, Consulting, Mobile, Social Media
(1) Comment

Jen Grenz, who leads marketing for one of my clients, ShoZu, recently showed ShoZu’s re-vamped mobile application to the BBC.  Check out the video.

ShoZu 4.0, is much more robust than previous versions.  It allows you to update your status on various social networking sites from your phone, reply to comments (and read friend’s comments) from your phone, and download your friends’s Flickr feeds to your phone.  And, it’s easier to use than the last version, which itself is simple (and I’m not just saying that because they’re one of my clients).  It makes social networking from your phone simple and it aggregates social networking interactions so that you don’t have to jump from WAP site to WAP site or from on mobile application to the next. The newest version of the ShoZu app is even better from a useability perspective.

In this major new release, ShoZu started showing ads.  While ads normally annoy me, the ads ShoZu shows are (so far anyway) good.  Unlike ads on websites, I’m seeing ads from a small number of companies that are the type of companies people like me want to learn about… companies that have products/services that actually appeal to advanced mobile users and mobile social networkers.

From a useability perspective, what’s interesting and unique about the way ShoZu displays ads is that those ads are kept entirely within the ShoZu experience.  So, when you click on a banner ad, it doesn’t take you to a WAP site, it takes you to a splash page within the ShoZu application that gives you more information.  And, it’s much easier to navigate away from the splash screen on Shozu than it is to interact with some other mobile ad types like WAP.  With WAP ads, you’re navigated away from the task you’re participating in and loading is slow.  ShoZu’s ads are lightning fast and can be opened and closed in fractions of seconds.

You can download the new version of ShoZu by clicking here.

ShoZu Raises $12 Million in Series C Funding

January 29, 2008 by Lisa Oshima | Consulting, Mobile, Social Media
(1) Comment

Today is an exciting day for my client, ShoZu, who closed $12 Million in Series C funding in a round led by SEB Venture Capital in London. ShoZu makes uploading/downloading content to/from your favorite social networking sites very easy, and usership is growing rapidly amont those downloading the app from their mobile browsers (m.shozu.com). Plus, ShoZu is being pre-loaded on over 50 million mobile phones in 2008!  Here’s a copy of the release:

ShoZu Raises $12 Million in Series C Funding;

Round Led by New Investor SEB Venture Capital, London

Mobile Social Media Company Now Attracting Over 100,000 New Users Monthly

LONDON January 28, 2008 – ShoZu Inc., the leading provider of mobile social media services for exchanging content between mobile phones and Web-based social media sites, today announced the closing of a $12 million Series C round of financing led by new investor SEB Venture Capital, London, the UK-based venture capital arm of Swedish financial services firm Skandinaviska Enskilda Banken.  Previous investors Atlas Venture, Crescendo Ventures and TTP Ventures also participated.

The new cash commitment reflects ShoZu’s growing market traction in the highly competitive mobile social media sector.  The ShoZu application will ship pre-installed on more than 50 million mobile phones in 2008.  In addition, the number of users downloading the ShoZu client to non-preloaded handsets is more than doubling every quarter, with more than 100,000 users currently registering every month.

“ShoZu is the only mobile social media company that has secured global pre-installation agreements with multiple handset manufacturers.  That fact alone positions the firm for substantial growth,” said Frank Kelcz, an investment manager with SEB Venture Capital’s London office who has joined ShoZu’s board of directors.  “Demand for Mobile-to-Web enabling technology is being driven by a variety of factors, including the need to stay connected with online social media like Flickr and Facebook on the go, and ShoZu has the opportunity as well as the initial market presence to dominate the space.”

“The industry is still grappling with solving the usability problems of the mobile Web, from navigation to dropped connections,” said ShoZu CEO Mark Bole. “ShoZu is addressing many of these challenges with its approach to simplifying the user experience, exchanging content in the background, and providing an open gateway that offers a shortcut to key destinations.  Strategies like these may be the answer to mobilising social media in the short term and also help define the shape of the mobile Internet moving forward.”

Over the past year, ShoZu logged a series of successes in establishing its service as the industry standard in mobile social media connectivity.  Achievements in 2007 included securing global pre-installation agreements with Motorola and Samsung, creating the first unlimited-use ShoZu access package through a carrier partnership, expanding its Web 2.0 partner ecosystem to a market-leading 30 sites, and introducing the market’s first two-way multimedia social media capability with a service that will send friends’ latest Flickr photos directly to the handset on request.

Also in 2007, the company added to its collection of major industry awards with the top 3GSM award for Most Innovative Mobile Application, a 2007 MEFFY Award from the Mobile Entertainment Forum for best handset application, and a 2007 Ultimate Innovator Award from the Interactive Advertising Bureau for its mobile advertising platform.

These developments coincide with growing consumer demand for mobile connectivity to social networks and other online communities.  A recent Juniper Research report predicted that the number of users accessing social networking sites by mobile will skyrocket from 14 million in 2007 to nearly 600 million by 2012, helping to push mobile operator revenues from user-generated content from $576 million to $5.74 billion.

ShoZu’s Share-It service enables mobile users to maintain contact with their Web-based social networks, personal blogs, photo/video sharing sites and other social media with a few clicks.  Users can publish photos and video clips up to 10 minutes in length from their phones to favorite Web 2.0 sites without complex navigation, transmit photos at full or blog-quality resolution, exchange comments with friends, and sign up to receive friends’ photos and other multimedia files on their handsets automatically with no manual intervention.  These and other capabilities are unique to ShoZu.

The ShoZu application is currently available on 317 handset models with users in over 100 countries.

About ShoZu

ShoZu is the leading provider of mobile social media services that connect mobile consumers with their online social networks, personal blogs, photo storage sites and other Web 2.0 properties from the handset.  The company’s patented technology provides fast, easy, one-click uploads of photos and video clips from the mobile to the Web, full-resolution photo and video delivery without compression, an emerging suite of services that push content to the phone, the ability to work in the background even if a connection is dropped, and other unique features that simplify and enhance the user experience, plus a mobile advertising service that provides non-intrusive and behaviorally targeted ad delivery.  The company was founded in 2000 and has formed partnerships with some of the leading players in the mobile ecosystem, including Motorola and Samsung.  For more information, visit www.ShoZu.com/AboutUs.

About SEB Venture Capital
SEB VC is the venture capital arm of SEB, a leading Nordic financial institution. SEB VC has 280 M€ under management in an evergreen fund structure, focusing on early stage and expansion investments in life science, media and technology, and industrial growth. The firm’s 22 seasoned professionals have made more than 70 investments and 34 exits since the fund’s inception in 1995. Offices are located in Stockholm, London, Vilnius, Gothenburg and Malmö.

Working With People Who Bring Out the Best in You…

January 11, 2008 by Lisa Oshima | Consulting, Enterprise
(1) Comment

Watching Bill Gates’ keynote from CES 2008 reminded me of how important it is to work with people you not only like but also that bring out the best in you and compliment your skills.  Gates is a technology genius, but he didn’t put together this ‘mocumentary’ alone.  This is the work of marketing genius:

Speaking of Bill Gate’s forthcoming last day in the office, I thought it might be fun to dredge up a little something that I saw on the Late Show a couple of years ago:

Crunchies Award: Vote ShoZu as “Best Mobile Start-up”

December 22, 2007 by Lisa Oshima | Consulting, Contest, Events, Social Media
(3) Comments

My client, ShoZu, has been nominated in the Crunchies Award as Best Mobile Start-up.

This award is co-produced by TechCrunch, Read/Write Web, VentureBeat and GigaOm.  Major sponsors include: Adobe, Microsoft, Sun and a few venture funds.

Please head to the voting link, http://vote.crunchies.techcrunch.com/ scroll to the mobile category and vote for ShoZu.  You can vote once and day, so please take the time to vote as many times as you can!

Voting ends January 10. The awards will be announced January 18.

A Tale of 2 SocialMedia Networks Publishers

December 16, 2007 by Lisa Oshima | Advertising, Consulting, Developers, Enterprise, Social Media
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Check out the post I wrote on SocialMedia Networks’ blog about how social application developers can maximize their advertising revenue returns.






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