Mobile App Developer Garage: Feb 16 at Mobile World Congress & Discount Code (UPDATED 2/13/09)

February 10, 2009 by Lisa Oshima | Consulting, Events, Mobile

I’m moderating two panels and chairing the morning sessions of the Mobile Application Developer Garage on Monday February 16, 2009 at Mobile World Congress in Barcelona (Hall 5, Auditorium 3).  This is a first of its kind event at Mobile World Congress, and it should be a great day.

To get a 15% discount to the Mobile World Congress, including the Mobile Application Developer Garage, please use this code: APPAB when you register.

If you’re going to the show, please stop by after the morning session and introduce yourself (or email me).  If you’re not going to the show, but you’d like to ask a question to Panel 1 or 2, please add a comment below or email me.  Here are the event details:

Morning Session: Morning Chair: Lisa Whelan (me)

9:30am: Update 2/11/09: There was a change in Keynote speakers.  Dr. Tero Ojanperä, Executive Vice President, Services, at Nokia will now be delivering the Keynote, replacing Jim Balsillie, Co-Chief Executive Officer, Research in Motion (RIM). This announcement is particularly exciting because the Keynote happens just before a scheduled Nokia press conference at 10am. I’m crossing fingers that he’ll be announcing some news for developers during this keynote.

10:00am – 11:15am: Panel 1: Cross Platform Development

  • Mobile app developers have a number of different platforms to choose from,
    with various pros and cons associated with each. This discussion will
    examine what the pitfalls are and how they can be avoided, the best
    strategies to exploit synergies between the different platforms and how
    those who do develop for a range of platforms maximize their efficiency
  • Panelists:
  • Moderator: Lisa Whelan (me)

10:45 – 11:15am: Live Coding Tutorial: – Code Less. Create More. Deploy Everywhere

  • Tutorial with:

    • Henrik Hartz, Qt Product Manager, Nokia
    • Alessandro Portale, Qt Product Manager, Nokia

11:15 – 11:45am: Refreshments and demo pod visit

11:45am – 12:30pm: Panel 2: “The future of the application environment”

  • As a mobile app developer, where should you be looking in the future to
    ensure you stay at the cutting edge? What direction are app dev
    environments taking? What new skill sets will be essential going
  • Panelists:
    • Mark Doherty, Platform Evangelist – Mobile and Devices, Adobe
    • Erik Jacobson, Symbian Senior Product Manager, Nokia
    • UPDATE! Param Singh, Senior Director for Java Marketing at Sun will now be on the panel, replacing Nachi Periakaruppan, Senior Group Product Marketing Manager, JavaFX.
    • James Pimentel-Pinto, CEO and Co-founder, Agency Mobile
    • Bill Huang, General Manager, China Mobile Research Institute
  • Moderator: Lisa Whelan (me)

12:30 – 1pm: Live Coding Tutorial 2:  Joint Innovation Lab mobile widgets platform

1 – 2:15pm: Lunch and demo pod visit

Afternoon Session: Afternoon Chair: Caroline Lewko, CEO, WIP

2:15 – 3:00pm:

  • Presentation: “Innovation has a new home”, Andy Maguire, VP, Innovation, GSMA
  • Panel 3: “Driving the Mobile Operator and Developer Partnership”
    • Operators have been cementing their relationships with their developer
      communities through a range of activities. This panel will take a look
      at what operators bring to the table in terms of resources and support,
      what developers can expect when they interface with operators and the
      best strategies to gain prominence on operator decks, portals and
      stores. Session will also highlight the OneAPI project, how this
      streamlines the way that developers can access operator resources and
      what developments are in the pipeline, plus how developers can partner
      with MNOs to get access to APIs.
    • Panelists:
      • UPDATE Emiliano Ceraldi from Telecom Italia will replace Giorgio Rossi,
        Industry Relations Manager – Open OS during the operator panel, Telecom Italia
      • Kevin Smith, Senior Technology Strategist, Vodafone
      • Graham Trickey, Senior Project Director (OneAPI), GSMA
      • Sune Jakobsson, Research Manager, Telenor Research & Innovation
      • Moderator: Caroline Lewko, CEO, WIP

3 – 3:30pm: Live Coding Tutorial 3:  One API

  • Tutorial with:
    • James Aitken, Principal Solutions Evangelist, Aepona

3:30 – 4:00pm: Break

4 – 4:30pm: Live Coding Tutorial 4: “Building Secure Mobile Applications”

  • Tutorial with:

4:30 – 5:15pm:  Panel 4: “Taking apps to Market”

  • For app devs, getting their applications to market and having them generate
    revenue is one of their primary goals. This discussion will look at
    potential channels to market, give examples of success and highlight
    how to gain maximum exposure from all the channels available
  • Panelists:
    • Kevin Hunter, Director Product Management, Qualcomm Internet Services
    • Ilja Laurs, Founder and CEO, GetJar
    • Marc Naddell, VP – Partner & Developer Programs, NAVTEQ
    • Tyler Lessard, Director of Alliances and Developer Relationships, RIM
  • Moderator: Helen Keegan, Founder and Managing Director, Beep Marketing

17:15 – 19:15: Cocktail Reception

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  • Hi Lisa, Thanks for this update.

    I'm a new media artist working in out of home sites using large scale digital projectors to transform public spaces into immersive virtual environments. I am passionate about interactivity and UGC and have built these into my art practice.

    I've just become a visiting research fellow at the Mixed Reality Lab in Nottingham University, UK where I am exploring how to connect out of home creative experiences with online technologies via the cell phone.

    I've just joined VOX and am so pleased to have found your blog site via the Thinking Woman Group. Consider me from now on to be an avid reader!





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