Tag Archive | "Social Media"

Facebook Meets MySpace at the Top of the Charts

June 13, 2008 by Lisa Oshima | Social Media
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And the number one social network in the world is…IT’S A TIE!  Facebook just caught up to MySpace.  The race to the top gets more and more interesting.  Stay tuned…

Honda Nails Viral Advertising in the UK with Live Skydiving Spectacular (Well, Sort Of)

May 30, 2008 by Lisa Oshima | Advertising, Social Media
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Last night, Honda was the first to air a live ad on Channel 4 in the UK.  The ad was nothing short of spectacular – a skydiving feat that no doubt left most of Britain and some of the rest of us talking: Honda Skydiving Video. I woke up this morning to see links to […]

Nothing Funnier than Art Imitating Life on Facebook

May 29, 2008 by Lisa Oshima | Social Media
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Imagine what would happen if the guy that you sat next to in high school math class and barely spoke to randomly arrived at your house one morning, 15 years after graduation, ringing your doorbell, and screaming, “POOOOOOOOOKKKKKKEEEE! Remember me? Want to be my friend?!” Then, imagine opening the door and being jabbed in the […]

Social Media Club SF Event Recap… It’s Web 2.0 Expo this Week!

April 21, 2008 by Lisa Oshima | Events, Social Media
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Last night, I went to the San Francisco chapter Social Media Club event featuring the authors of Now Is Gone, Geoff Livingston and Brian Solis.  It was a great event – pizza, beer, interesting conversation… What more could a fan of social media ask for? A couple of topics of conversations sparked my interest… For […]

The Power of Ever-Evolving Social Media

March 31, 2008 by Lisa Oshima | Social Media
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The power of social media (including social networking) constantly amazes me. It keeps people in touch with each other, facilitates introductions that may otherwise never have happened, and so much more.  Since I first started writing this blog a year and a half ago, I’ve received emails and introductions from all sorts of interesting people […]

Demo of ShoZu 4.0 on the BBC & What I Like About ShoZu’s Mobile Ads

March 5, 2008 by Lisa Oshima | Advertising, Consulting, Mobile, Social Media
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Jen Grenz, who leads marketing for one of my clients, ShoZu, recently showed ShoZu’s re-vamped mobile application to the BBC.  Check out the video. ShoZu 4.0, is much more robust than previous versions.  It allows you to update your status on various social networking sites from your phone, reply to comments (and read friend’s comments) […]

Mobile and Social Convergence Predictions for 2008 & Beyond

February 21, 2008 by Lisa Oshima | Mobile, Social Media
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Last year, I wrote a post with predictions for mobile in 2007 and beyond, using inCode’s  “Top 10 Global Wireless Predictions for 2007” as a starting point.  We’re almost 2 months into 2008, and it’s the perfect time to re-visit those predictions to see what came true, and make a few more predictions for 2008 […]

ShoZu Raises $12 Million in Series C Funding

January 29, 2008 by Lisa Oshima | Consulting, Mobile, Social Media
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Today is an exciting day for my client, ShoZu, who closed $12 Million in Series C funding in a round led by SEB Venture Capital in London. ShoZu makes uploading/downloading content to/from your favorite social networking sites very easy, and usership is growing rapidly amont those downloading the app from their mobile browsers (m.shozu.com). Plus, […]

The Webkinz Debate Continues As Child Racks up 55 Webkinz & a Suspected Addiction.

January 22, 2008 by Lisa Oshima | Social Media
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Tomorrow marks the 1 year anniversary of the publication of one of my most popular posts to date: “Using Social Media to Sell Products to Kids…Interesting but Potentially Dangerous.” In that post, I talk at length about how toy manufacturer Ganz is using the internet and social networking principles to market and promote its very […]

Nominate a “Superwoman” on Treemo and Win Alicia Keys Prize Pack

January 9, 2008 by Lisa Oshima | Contest, Mobile, Social Media
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Treemo is a social networking site that’s all about digital expression – “sharing digital media, empowering self-expression, and transforming creativity into action” by creating and sharing video, audio, photography, words, and visual art.  I like Treemo because there is an emphasis not only on creativity but also on mobile Yesterday, Treemo launched the “Alicia Keys […]





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