Here are my tweet highlights from last week. For all my tweets, visit me on Twitter.
Below are the highlights from my tweets last week. To read all of my tweets, visit me on Twitter. (more…)
Apple is making its big (rumored Tablet) announcement tomorrow, and the folks at StageTwo and I are organizing a tweet-up afterward to chat about whatever is announced and the impact it will have. Whether you’re going to the Apple event or wish you were, everyone is welcome. We’re also thinking of this tweet-up as a pre-cursor event to meet others who are heading to Barcelona for Mobile World Congress in mid-February. (more…)
If you’re in the San Francisco Bay Area and are interested in learning more of the “how to” behind social media and networking with marketers who have successfully leveraged social media channels, check out “Social Media Matters.” It is a new, monthly event that shows marketers, brand managers, and advertisers how to use social media successfully. It’s being organized by Covered Co. (one of my former clients).
The first event will cover “Building Brands on Facebook,” and it’s being held at 6:30pm on December 3rd at Fenwick & West’s office in downtown San Francisco. (more…)
Back in 2007, I covered a study conducted by UMASS Dartmouth researchers on the use of Social Media within the Inc. 500, which concluded that the hype behind social media was real and that companies were successfully engaging with it. The same researchers (Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite) have continued to study the Inc. 500’s use of social media for three years running. The 2009 study is now available online, and the results show that “social media matters and is here to stay,” with 91% of respondents using at least one social media tool (versus 77% of respondents in 20080 and 43% saying that social media was a “very important” part of their marketing/business strategy. (more…)
As a prolific LinkedIn and Twitter user, I was excited to hear the two companies announce an integration yesterday:
I was less excited when I actually tried to use it- and couldn’t. (more…)
There’s an interesting debate afoot… Could News Corporation (Newscorp) trump Google by preventing them from indexing their various sites including Wall Street Journal, or would this bring down Newscorp by making its content less discoverable? What would happen if the world’s biggest publishers joined forces together against Google and sold the ability to index their content to the highest bidder? What would this mean for the Internet and profitability of the web’s biggest publishers? (more…)
After listening to the podcast I did on Wednesday with Motodev on how to incorporate social media into mobile applications, Matthäus Krzykowski, (a fellow mobile consultant, freelance writer for VentureBeat, and fascinating guy) tweeted: “@motodev @lisawhelan is great, enjoyed the podcast. However, as @danshapiro http://bit.ly/3eRvaK says viral broken is in mobile. Thoughts ?” It’s a good question. The short answer is “he’s right,” but while the mobile ecosystem sorts itself out, there are things developers can do to make their apps more viral… (more…)
Today, I did a MOTODEV podcast with Randy Ksar of Motorola: “Social Media Marketing for Mobile Developers Part II”. The podcast addressed mobile developers and focused on the benefits of incorporating social media into mobile applications.
You can see the social dialogue surrounding the podcast on gsnap and listen to the podcast below:
Here’s the corresponding powerpoint:
In it, you’ll learn how to:
The presentation also includes some useful examples of how leading mobile developers use social media in their apps. You’ll also see helpful stats on viral tuning and increasing conversions and revenue with social media techniques from Flirtomatic. (more…)
