All I really needed to know about business development, I learned from Don Draper.

August 25, 2009 by Lisa Oshima | Consulting

I’ll warn you in advance, if you don’t watch Mad Men on AMC, this post probably isn’t going to mean much to you…

In “Don Draper’s Guide to Picking Up Women” (the Saturday Night Live video below), Mad Men protagonist, Don Draper, explains how he seduces women in four easy steps.  As I watched this video on Facebook yesterday, I couldn’t help but laugh at how similar Don’s tips for picking up women are to the “business development” instructions Partners at large management consulting firms give to the more junior members of their teams prior to client meetings:

  • “Step 1: When in doubt, remain absolutely silent…
  • Step 2: When asked about your past, give vague, open-ended answers…
  • Step 3: Have a great name… (LW Note: It helps if you have a good name in business development, but your company’s name is more important.)
  • and Finally, Step 4: Look great in a suit. Look great in casual wear. Look fantastic in anything…”

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