Tag Archive | "youtube"

ShoZu: Awesome Mobile App for Mobile Social Networking & Blogging

December 16, 2007 by Lisa Oshima | Consulting, Mobile, Social Media
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In addition to consulting for SocialMedia Networks and Covered Communications, I now consult for ShoZu Inc., the leading provider of mobile social media services that connect mobile consumers with their online social networks, personal blogs, photo storage sites and other Web 2.0 properties from their mobile phone. ShoZu allows users to engage with social media […]

25 + Start-ups to Watch

February 23, 2007 by Lisa Oshima | Social Media
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In case you were wondering why this blog went from daily to naught this week – One of my best friends was in town this week, visiting from England, so I took a break from blogging to play tour guide.  As of today, I’m back to blogging as usual. If you’re wondering what’s next in […]

ShoZu Furthers LBS by Offering Mobile Geotagging for Flicker, YouTube & Other Sites

February 14, 2007 by Lisa Oshima | Mobile, Social Media
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Today at 3GSM in Barcelona, ShoZu Inc., an emerging leader in the mobile social networking space, announced the addition of some great new LBS feature enhancements for GPS-enabled mobile phonw.  According to the press release: Share-It one-click image uploading service now offers location tagging for photos and video clips sent from GPS-enabled phones to Flickr […]

Monetizing YouTube Without Being “Evil” – Opportunity Abounds for a “Next Gen. AdWords” on YouTube

January 31, 2007 by Lisa Oshima | Social Media
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Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006: Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting […]

YouTube’s Monetization Strategy

January 29, 2007 by Lisa Oshima | Advertising, Monetization, Social Media
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The World Economic Forum’s annual meeting in Davos Switzerland took place between January 25-29th.  Today, I discovered some great footage from that meeting on YouTube, which dovetails nicely into my blog from Friday, in which I made several predictions for mobile in 2008. In the video, Chad Hurley, Co-Founder of YouTube, talks about some of […]

5 (make that 6) Deadly Sins of Social Media

January 20, 2007 by Lisa Oshima | Social Media
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Thanks to technology and the Internet, the world is becoming increasingly transparent and accessible.  Social media is playing an important role in this transformation.  So far, most people seem to be responding to the power of social media favorably, and they’re using the power of social media for good.  However, there is a risk that […]

Creating a Social Media Marketing Strategy: Walk Before You Run.

January 16, 2007 by Lisa Oshima | Social Media
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Everyone in marketing is talking about “social media” these days.  I’d be tempted to add the term “Social Media” to my “bullshit bingo” card, except that as you can probably tell from my previous blog posts, I like social media.  In 2007, developing an effective Social Media strategy is an important part of developing a […]

Has “Social Networking” Lost its Appeal to the News Media?

January 11, 2007 by Lisa Oshima | Social Media
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Today, the self-proclaimed “tech gossip rag,” Valleywag, published the following graph, suggesting that Social Networking is past its peak from a media coverage perspective: 011107-valleywag Valleywag writes: The social network — the umbrella term for features of a website which allow users to track their friends — is past its peak. Mentions in the press […]

Social Media Optimization (SMO): Rules to Live By

December 18, 2006 by Lisa Oshima | Social Media
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For those of you interested in using Social Media as a way to communicate to your customers, partners, etc., I recommend reading the following blog post by Rohit Bhargava, VP of Interactive Marketing for Ogilvy Public Relations.  Back in August, Rohit started an interesting conversation about Social Media Optimization (SMO), summarizing a series of rules […]

What Do Social Media and Paperclips Have in Common? A Lot More Than You Think…

December 5, 2006 by Lisa Oshima | Social Media
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The most genius and useful solutions are often born from simple ideas. Take, for example, basic office tools – paperclips, Scotch tape/ Sellotape, Whiteout/ Tip-Ex, Post-it notes, etc.  It’s hard to imagine life without them. Why am I talking about office supplies in a blog about social media?  The two have more in common than […]



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