Tag Archive | "yahoo"

Roundup of Exciting Social Media / Social Networking News

December 13, 2006 by Lisa Oshima | Social Media
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The World is abuzz today with all sorts of interesting news relevant to social media/ social networking.  Here are some teasers with links to keep you occupied with plenty of great reading: MySpace is apparently the biggest site on the internet in terms of the number of page views.  Fox Interactive (largely MySpace) surpassed Yahoo, […]

Latest Bad News from Yahoo & Gossip about a Big Meeting on Tuesday

December 4, 2006 by Lisa Oshima | Social Media
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I’ve talked quite a bit about Yahoo‘s social media plans in recent blogs.  There’s a great posting on Paidcontent.org today, which I recommend reading if you’re interested in this topic.  Among other things, the posting discusses the disintegration of Yahoo’s deal with CurrentTV and the recent departure of David Katz, VP within Yahoo Media Group, […]

Social Networking and The Birth of S-Commerce: A Marketer’s Dream Come True

December 1, 2006 by Lisa Oshima | Monetization, Social Media
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An interesting new report from Hitwise says that one in twenty web visits is now to the top social media websites.  In a recently published report entitled, “S-Commerce: Beyond MySpace and YouTube.  A new approach for brands to participate in social networking,” Boston based on-line market research firm, Compete Inc., says: More than two–thirds of […]

Will “The Peanut Butter Manifesto” Impact Yahoo’s Recent Social Media Acquisitions?

November 19, 2006 by Lisa Oshima | Enterprise, Social Media
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On the heels of Friday’s blog in which I mentioned Yahoo‘s purchase of Bix.com, this weekend The Wall Street Journal reported a leaked memo from Brad Garlinghouse, a Senior Vice-President at Yahoo.  In the memo, which the WSJ calls the “Peanut Butter Manifesto,” Garlinghouse reportedly wrote: I’ve heard our strategy described as spreading peanut butter […]

Social Media – the Final Frontier for Big Business?

November 17, 2006 by Lisa Oshima | Enterprise, Social Media
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Companies are only just starting to consider ways to exploit social media to their advantage… Case in point, in the last few months, I’ve been asked to interview for several new “social media” business development manager/evangelist positions at large companies.  Social Media is a growing area and one which has evolved through consumer interest, rather […]





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