Tag Archive | "video"

Monetizing YouTube Without Being “Evil” – Opportunity Abounds for a “Next Gen. AdWords” on YouTube

January 31, 2007 by Lisa Oshima | Social Media
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Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006: Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting […]

YouTube’s Monetization Strategy

January 29, 2007 by Lisa Oshima | Advertising, Monetization, Social Media
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The World Economic Forum’s annual meeting in Davos Switzerland took place between January 25-29th.  Today, I discovered some great footage from that meeting on YouTube, which dovetails nicely into my blog from Friday, in which I made several predictions for mobile in 2008. In the video, Chad Hurley, Co-Founder of YouTube, talks about some of […]

BMW Using Social Media to Develop Community

December 20, 2006 by Lisa Oshima | Social Media
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Todd Schomer from SixApart tipped me off to the fact that BMW is using video upload and social media sharing as a way to involve prospective and current customers with their North America campaign to “Watch Holiday Wishes Come True”.  To see the videos that have been submitted or to post your own video, click […]

YouTube and Revver Clips on Verizon’s V Cast – Big Whoop.

November 30, 2006 by Lisa Oshima | Mobile, Monetization, Social Media
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On Tuesday, Verizon announced that it will be adding YouTube content to its V Cast line-up, as part of its V Cast Video Service. Yesterday (Nov 29), it announced that it in early December some (not all) Revver content will also be available on the same service.  Users will need to spend $15 a month […]

Sifting Through the Garbage: Social Media Search Tools

November 22, 2006 by Lisa Oshima | Social Media
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With the volume of information available on social media sites increasing rapidly, the need for effective search tools is greater than ever before.  Users need ways to sift through the “garbage” on the Internet to find information that is relevant to their search – both on topic and in the desired format. Search engines are […]

Privacy in Social Media- Protection & Potential Revenue Generation

November 16, 2006 by Lisa Oshima | Monetization, Social Media
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While sites like YouTube and many video search engines allow anyone to view videos, other sides like Grouper.com (based in Sausalito, CA and recently purchased by Sony) enable privacy settings.  I also like Grouper because it allows members to add video to any website or their MySpace, Facebook, Y!360, Friendster, and Blogger pages. Plus, with […]

A Blog about Blogging: That’s Like a Coffee Table Book About Coffee Tables

November 15, 2006 by Lisa Oshima | Social Media
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I was just looking at the title of my first blog “A blog about blogging and other social media”, when it suddenly struck me that my “great” idea to have “a blog about blogging” isn’t much different than Cosmo Kramer’s (Seinfeld) idea to write a coffee table book about coffee tables. I’d planned to write […]

Welcome to a Blog About Blogging and Other Social Media

November 14, 2006 by Lisa Oshima | Social Media
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It seems like everyone in the Bay Area is talking about web 2.0 and social media these days, and there are a ton of start-ups popping-up in this space.  This blog will focus on the fast evolving world of social media: what’s happening in the space, what’s new/cool, and the ways that social media is […]






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