Tag Archive | "twitter"
November 18, 2009 by
Lisa Oshima |
Research,
Social Media
(0) Comments
Back in 2007, I covered a study conducted by UMASS Dartmouth researchers on the use of Social Media within the Inc. 500, which concluded that the hype behind social media was real and that companies were successfully engaging with it. The same researchers (Nora Ganim Barnes, Ph.D., Eric Mattson CEO, Financial Insite) have continued to […]
November 10, 2009 by
Lisa Oshima |
Developers,
Review,
Social Media
(0) Comments
As a prolific LinkedIn and Twitter user, I was excited to hear the two companies announce an integration yesterday: I was less excited when I actually tried to use it- and couldn’t.
November 3, 2009 by
Lisa Oshima |
Uncategorized
(2) Comments
Today, Peek Inc. launched the Twitter Peek – a mobile gadget that gives you access to Twitter on the go. What else does it do besides Twitter? Err… not much. According to the website, you can view Twitpics from the device, and according to its website, one day, Peek Inc. plans “to add support for […]
August 4, 2009 by
Lisa Oshima |
Advertising,
Events,
Financing,
Mobile,
Monetization
(2) Comments
Last night, I attended the Mobile Monday Silicon Valley event at the Sir Francis Drake Hotel in San Francisco. There was a panel discussion on “Mobile Monetization,” which drew a large crowd, which seemed in direct proportion to the level of excitement around the topic of monetization. The panel was moderated by Julie Ask, VP […]
July 31, 2009 by
Lisa Oshima |
Consulting,
Developers,
Social Media
(0) Comments
I just updated the background on my Twitter profile, and thought it might help to share some of what I learned in the process. Here’s how my new Twitter background looks: Recreating this look (or a variation of it) is VERY easy, if you’ve got Photoshop. You really don’t need to pay someone to do […]
July 28, 2009 by
Lisa Oshima |
Events,
Mobile
(0) Comments
I live tweeted the Verizon Developer Conference today in San Jose. It was a well-organized event – and as an added bonus, it was free! There were a lot of familiar and friendly faces at the event, which was also great. I live tweeted the highlights of the devcon today. For those of you who […]
July 23, 2009 by
Lisa Oshima |
Consulting,
Developers,
Mobile,
Monetization,
Social Media
(10) Comments
I’ve been thinking a lot lately about the value of social media monitoring tools in brand and marketing campaign management. Having now demoed a number of social media monitoring solutions, I’ve realized that while there are a lot of great tools out there, there is still a lot of opportunity for product improvement – especially […]
July 21, 2009 by
Lisa Oshima |
Consulting,
Developers,
Mobile,
Social Media
(11) Comments
UPDATED 7/31/09: Below, you’ll find a list I compiled of mobile developer relations professionals on Twitter. It’s interesting to see how many mobile companies are starting to use Twitter to engage with their developer communities. The most prolific developer relations tweeps seem to be from Windows Mobile (which lists Twitter, Facebook and YouTube as communications […]
June 12, 2009 by
Lisa Oshima |
Enterprise,
Monetization,
Research,
Social Media
(2) Comments
Having trouble convincing your organization to invest in social media? You’re not the only one. Many of my prospective clients are in the same boat. They understand that social media can be used to help their organization grow and manage customer perception, but unable to estimate a realistic return on investment grounded in a real-life […]
