Everyone in marketing is talking about “social media” these days.  I’d be tempted to add the term “Social Media” to my “bullshit bingo” card, except that as you can probably tell from my previous blog posts, I like social media.  In 2007, developing an effective Social Media strategy is an important part of developing a […]

For those of you interested in using Social Media as a way to communicate to your customers, partners, etc., I recommend reading the following blog post by Rohit Bhargava, VP of Interactive Marketing for Ogilvy Public Relations.  Back in August, Rohit started an interesting conversation about Social Media Optimization (SMO), summarizing a series of rules […]