For those of you interested in using Social Media as a way to communicate to your customers, partners, etc., I recommend reading the following blog post by Rohit Bhargava, VP of Interactive Marketing for Ogilvy Public Relations.  Back in August, Rohit started an interesting conversation about Social Media Optimization (SMO), summarizing a series of rules […]

With the volume of information available on social media sites increasing rapidly, the need for effective search tools is greater than ever before.  Users need ways to sift through the “garbage” on the Internet to find information that is relevant to their search – both on topic and in the desired format. Search engines are […]