Tag Archive | "smo"
January 25, 2007 by
Lisa Oshima |
Research,
Social Media
(2) Comments
According to a new survey, published by The University of Massachusetts Dartmouth, “the hype” around social media “is real.” In November and December or 2006, U Mass Dartmouth’s Center for Marketing Research, under the direction of blogging researchers Eric Mattson and Nora Ganim Barnes, completed a telephone survey of “Inc. 500” list to find out […]
January 23, 2007 by
Lisa Oshima |
Advertising,
Social Media
(8) Comments
I’ve talked a lot in this blog about how companies are using social media to capture new customers and engage existing customers. Today, Advertising Age wrote a fascinating article on the success of Canadian toy manufacturer, Ganz, who has used social media and the Internet to spark massive sales of its Webkinz stuffed animals. I’ve […]
January 20, 2007 by
Lisa Oshima |
Social Media
(5) Comments
Thanks to technology and the Internet, the world is becoming increasingly transparent and accessible. Social media is playing an important role in this transformation. So far, most people seem to be responding to the power of social media favorably, and they’re using the power of social media for good. However, there is a risk that […]
January 18, 2007 by
Lisa Oshima |
Social Media
(6) Comments
Today, the Associated Press reported, that four families filed separate lawsuits against News Corp (MySpace), claiming that their 14 and 15 year old daughters were sexually assaulted by pedophiles they met on-line. The families, located in New York, Texas, Pennsylvania and South Carolina, are seeking millions of dollars damages, claiming that MySpace didn’t initiate strong […]
January 17, 2007 by
Lisa Oshima |
Mobile,
Social Media
(1) Comment
Jimmy Wales from Wikia (a collection of sites users can edit) and Wikipedia (the free encyclopedia that anyone can edit) spoke at last night’s Social Media Club meeting at CNET‘s office in San Francisco, CA. Themes from Wales’ talk included several social media lessons he learned from Wikipedia: Give users accountability rather than being a gatekeeper of […]
January 16, 2007 by
Lisa Oshima |
Social Media
(3) Comments
Everyone in marketing is talking about “social media” these days. I’d be tempted to add the term “Social Media” to my “bullshit bingo” card, except that as you can probably tell from my previous blog posts, I like social media. In 2007, developing an effective Social Media strategy is an important part of developing a […]
January 11, 2007 by
Lisa Oshima |
Social Media
(1) Comment
Today, the self-proclaimed “tech gossip rag,” Valleywag, published the following graph, suggesting that Social Networking is past its peak from a media coverage perspective: 011107-valleywag Valleywag writes: The social network — the umbrella term for features of a website which allow users to track their friends — is past its peak. Mentions in the press […]
January 10, 2007 by
Lisa Oshima |
Review,
Social Media
(3) Comments
Gather is a social networking site for adults. It is free, fun, well organized, and a little bit like vox, though it encourages cross posting of blogs, articles, comments, etc. around specific “groups” of participants with similar interests. There are some really interesting blogs, conversations, and participants happening on Gather… For example, one of America’s […]
January 4, 2007 by
Lisa Oshima |
Review,
Social Media
(3) Comments
I’ve been hearing a lot about WAYN (acronym for “Where Are You Now”) over the last few months. WAYN is a social networking site focused on travelers, where community members can exchange travel tips and meet others who will be in the same place at the same time. With some calling it the “MySpace of […]
December 29, 2006 by
Lisa Oshima |
Contest,
Events,
Social Media
(1) Comment
Mashable in conjunction with PhotoBucket is hosting “The Social Networking Awards” and is asking you to vote on your favorite mainstream social networking site. The nominees are: MySpace Friendster Multiply hi5 Piczo Tagworld Bebo Tagged Orkut Xanga Facebook Facebox LinkedIn Vox To vote, click HERE. I voted for Vox because I use it so often, […]
