Tag Archive | "google"

$15M for Tagged… Why?

July 23, 2007 by Lisa Oshima | Financing, Social Media
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Today, TechCrunch revealed big news in social networking investing: Hi-5 got $20 Million in Financing from Mohr Davidow Ventures and Tagged Hi-5 I understand, but Tagged?!  Whoa.  That’s a whole lot of mula — especially for a social networking site that no one I know uses (especially given that I blog about Social Networking).  A […]

Google to Launch a Phone?! Here’s Hoping it’s Fully Loaded with Social Features!

March 7, 2007 by Lisa Oshima | Mobile, Review, Social Media
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Polaris Venture Partners general partner Simeon Simeonov is the latest to suggest that Google is working on a mobile Phone. In his blog, Simeonov divulges that Andy Rubin (who founded Danger and later, Asteroid, which was ultimately sold to Google) is working with a team of about 100 people on a Google phone.   He also […]

Dada.net launches Friend$, Partners with Google AdSense to Pay Social Media Users

March 2, 2007 by Lisa Oshima | Advertising, Social Media
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Italy-based social networking company, Dada S.p.A., is partnering with Google AdSense to pay users for allowing ads on their space.  Dada’s new Friend$ is an opt-in revenue sharing program that rewards users for adding friends and updating the content of their Dada space.  According to Dada, Friend$ is, “the only program that rewards you both […]

Social Media Marketing – Looking Beyond SEO and SMO to Testing and Website Optimization

March 1, 2007 by Lisa Oshima | Enterprise
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Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have […]

Real-Life Social Media Success Stories & The Value of Researching Social Media Profiles

February 26, 2007 by Lisa Oshima | Social Media
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Internet search engines and social networking sites are enabling companies to do their “due diligence” on prospective employees more extensively than ever before.  According to an article I read this morning, Google (and other big companies) are researching prospective recruits by investigating their on-line presence on social networking sites.  But, businesses aren’t the only ones […]

Monetizing YouTube Without Being “Evil” – Opportunity Abounds for a “Next Gen. AdWords” on YouTube

January 31, 2007 by Lisa Oshima | Social Media
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Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006: Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting […]

YouTube’s Monetization Strategy

January 29, 2007 by Lisa Oshima | Advertising, Monetization, Social Media
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The World Economic Forum’s annual meeting in Davos Switzerland took place between January 25-29th.  Today, I discovered some great footage from that meeting on YouTube, which dovetails nicely into my blog from Friday, in which I made several predictions for mobile in 2008. In the video, Chad Hurley, Co-Founder of YouTube, talks about some of […]

inCode Predicts Rise of Mobile Social Networking, Ads, & GPS in 2007 + My Predictions for 2008

January 26, 2007 by Lisa Oshima | Mobile, Social Media
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Yesterday, inCode Telecom Group Inc. announced its “Top 10 Global Wireless Predictions for 2007”.  Topping the list as the number one trend for wireless operators in 1007 is Social Networking: “Social Networking Gets Mobilized. Mobility is added to existing Internet business models, services and behaviors, driving traffic for wireless operators. Teens and twenties accustomed to […]

Social Media – the Final Frontier for Big Business?

November 17, 2006 by Lisa Oshima | Enterprise, Social Media
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Companies are only just starting to consider ways to exploit social media to their advantage… Case in point, in the last few months, I’ve been asked to interview for several new “social media” business development manager/evangelist positions at large companies.  Social Media is a growing area and one which has evolved through consumer interest, rather […]





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