Having trouble convincing your organization to invest in social media? You’re not the only one. Many of my prospective clients are in the same boat. They understand that social media can be used to help their organization grow and manage customer perception, but unable to estimate a realistic return on investment grounded in a real-life case study, they have trouble rationalizing a significant investment in social media. Unfortunately, there aren’t enough companies that measure AND talk openly about the dollar-value ROI of their social media investment.
One company that is talking openly about their social media ROI is Dell, who today announced that since June of 2007, they’ve earned more than $3 Million in revenue via Twitter alone. (more…)