Tag Archive | "socializemobilize"

Make Your Customers an Offer they Can’t Refuse – Offbeat Guides!

September 2, 2009 by Lisa Oshima | Uncategorized
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This week, I started a business development consulting project with a San Francisco start-up called Offbeat Guides. This is a long post, but there’s some great information at the end about Offbeat Guide’s plans for the future and partnership opportunities for transaction-based travel websites, mobile apps, and more…So, it’s well worth reading the whole thing. […]

All I really needed to know about business development, I learned from Don Draper.

August 25, 2009 by Lisa Oshima | Consulting
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I’ll warn you in advance, if you don’t watch Mad Men on AMC, this post probably isn’t going to mean much to you… In “Don Draper’s Guide to Picking Up Women” (the Saturday Night Live video below), Mad Men protagonist, Don Draper, explains how he seduces women in four easy steps.  As I watched this […]

Recap of Mobile Monday Silicon Valley in San Francisco August 3, 2009

August 4, 2009 by Lisa Oshima | Advertising, Events, Financing, Mobile, Monetization
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Last night, I attended the Mobile Monday Silicon Valley event at the Sir Francis Drake Hotel in San Francisco. There was a panel discussion on “Mobile Monetization,” which drew a large crowd, which seemed in direct proportion to the level of excitement around the topic of monetization.  The panel was moderated by Julie Ask, VP […]

Choosing ‘friends’ wisely

July 6, 2009 by Lisa Oshima | Consulting, Social Media
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Over the past few months, I’ve received an increased number of LinkedIn ‘connection’ and Facebook ‘friend’ requests from people I don’t know and with whom I don’t have an obvious mutual connection but often have common professional interests.  I assume that these requests are coming from people who read this blog, as the increase started […]

My Voting Guide for The Europas (TechCrunch’s European Awards)

June 30, 2009 by Lisa Oshima | Contest, Mobile, Review, Social Media
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TechCrunch recently announced the nominees for The Europas, the awards ceremony celebrating technology innovation in European companies, to be held in London on July 9th.  I was excited to learn that one of my clients, ShoZu, was nominated for the Best Mobile Application in EMEA (shameless plug: you can vote for them in this category […]

Top US Charities Leading the Pack in Social Media Usage

June 25, 2009 by Lisa Oshima | Research, Social Media
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The University of Massachusetts (UMASS) Dartmouth’s Center for Marketing Research recently completed a longitudinal study on how Forbes Magazine’s list of the US’s 200 largest charities used social media in 2007 (their first year studying the topic) vs 2008.  The charities interviewed include well known names like Salvation Army, American Red Cross, Catholic Charities USA, […]

How to hire a great consultant in a bad economy… Buyer beware!

May 4, 2009 by Lisa Oshima | Consulting, Enterprise
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In a deflated economy, the number of people calling themselves “consultants” is on the rise.  Plenty of job seekers are “consulting” while trying to find a full-time, “permanent” role.  Taking on an interim consulting project is a good option if you’re trying to pay the bills while looking for full-time jobs, but consulting isn’t for […]

A new way to monetize Twitter- Selling private tweets through TwitPub

April 16, 2009 by Lisa Oshima | Developers, Enterprise, Monetization, Review, Social Media, Uncategorized
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Ahhh… It’s a new day, and there’s yet another 3rd party developer jumping on the Twitter train… TwitPub is a 3rd party developer that is leveraging Twitter’s infrastructure to monetize tweets through subscriptions. TwitPub is run by AdExcel Online Networks Sdn. Bhd., which is based out of Malaysia. TwitPub operates a bit like a premium […]

Earn free minutes for pre-paid mobile phones on Facebook with Embee Mobile.

April 14, 2009 by Lisa Oshima | Advertising, Developers, Financing, Mobile, Monetization, Social Media
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If you’re a Facebook user in the US with a pre-paid mobile phone, there’s a new app called “Embee Mobile Minute Wallet” that can help you earn, buy, redeem, share, and manage top-up minutes – all through Facebook. 

Is Palm Hiding Something? Speculation about the Pre Abounds at CTIA.

April 2, 2009 by Lisa Oshima | Developers, Events, Mobile, Uncategorized
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In January, at CES, Palm said it would launch its new phone, the Palm Pre, on Sprint in the first half of 2009.  The press was a twitter with praise for what looked to be an amazing device, though no one from the public or press (that I’m aware of) was allowed to touch the […]





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