Tag Archive | "smo"
January 22, 2008 by
Lisa Oshima |
Social Media
(9) Comments
Tomorrow marks the 1 year anniversary of the publication of one of my most popular posts to date: “Using Social Media to Sell Products to Kids…Interesting but Potentially Dangerous.” In that post, I talk at length about how toy manufacturer Ganz is using the internet and social networking principles to market and promote its very […]
December 22, 2007 by
Lisa Oshima |
Mobile,
Social Media
(1) Comment
There’s a great article out on Clickz.com summarizing two reports recently published on mobile social media. It’s well worth reading. Unsurprisingly, the US is behind Europe when it comes to social media on phones, and teens and University-aged students are the most active users. ABI Research reports that the audience for social media on mobiles […]
December 21, 2007 by
Lisa Oshima |
Enterprise,
Social Media
(1) Comment
With all my talk in earlier blogs about the benefit of companies employing a social media strategy, I thought that it would be a good idea to review a product that enables companies to build their own social media empire. Yesterday, I had the opportunity to see a demo of a great new product from […]
August 7, 2007 by
Lisa Oshima |
Advertising,
Social Media
(5) Comments
The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook. COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments. The organization announced […]
August 7, 2007 by
Lisa Oshima |
Advertising,
Social Media
(0) Comments
The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook. COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments. The organization announced […]
March 5, 2007 by
Lisa Oshima |
Enterprise,
Financing,
Social Media
(2) Comments
The Guardian reports that Reuters will soon be launching it’s own financial social networking site, aimed at fund managers, traders and analysts. Reuters has some 70,000 subscribers to it’s messaging service, which is the first social feature of its site. Given this large number of existing subscribers, I suspect that Reuter’s forthcoming social network has […]
March 2, 2007 by
Lisa Oshima |
Advertising,
Social Media
(3) Comments
Italy-based social networking company, Dada S.p.A., is partnering with Google AdSense to pay users for allowing ads on their space. Dada’s new Friend$ is an opt-in revenue sharing program that rewards users for adding friends and updating the content of their Dada space. According to Dada, Friend$ is, “the only program that rewards you both […]
March 1, 2007 by
Lisa Oshima |
Enterprise
(3) Comments
Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have […]
February 27, 2007 by
Lisa Oshima |
Social Media
(0) Comments
I read a great review of Ning in yesterday’s TechCrunch. So, today, I thought I’d give it a whirl myself. Michael Arrington’s review was right on the money… Ning is pretty cool! It lets you create your own customized social network – complete with RSS feeds, blogs, forums, and more. Almost everything is customiseable – […]
February 16, 2007 by
Lisa Oshima |
Social Media
(0) Comments
If you’re into Twitter, try Nowthen. Nowthen is the newest brainchild from the folks at Blinkx. It’s everywhere messaging like Twitter, but besides written updates/broadcasts, you can also send pictures from your mobile phone using MMS. You can set up privacy features to use it with specific groups of friends or with the world. You […]
