Tag Archive | "seo"

Mobile Social Media Going Strong and Growing

December 22, 2007 by Lisa Oshima | Mobile, Social Media
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There’s a great article out on Clickz.com summarizing two reports recently published on mobile social media.  It’s well worth reading. Unsurprisingly, the US is behind Europe when it comes to social media on phones, and teens and University-aged students are the most active users. ABI Research reports that the audience for social media on mobiles […]

As Concerns About Social Media Advertising Escalate, A Potential Solution

August 7, 2007 by Lisa Oshima | Advertising, Social Media
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The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook.   COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments.  The organization announced […]

As Concerns About Social Media Advertising Escalate, A Potential Solution

August 7, 2007 by Lisa Oshima | Advertising, Social Media
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The Financial Times reports today that Central Office of Information (COI), the UK Government’s “center of excellence for marketing and communications,” has put a moratorium on advertising on social media sites like Facebook.   COI organizes marketing campaigns to promote issues of public importance (education, health, welfare, etc.) for various UK Government departments.  The organization announced […]

Dada.net launches Friend$, Partners with Google AdSense to Pay Social Media Users

March 2, 2007 by Lisa Oshima | Advertising, Social Media
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Italy-based social networking company, Dada S.p.A., is partnering with Google AdSense to pay users for allowing ads on their space.  Dada’s new Friend$ is an opt-in revenue sharing program that rewards users for adding friends and updating the content of their Dada space.  According to Dada, Friend$ is, “the only program that rewards you both […]

Social Media Marketing – Looking Beyond SEO and SMO to Testing and Website Optimization

March 1, 2007 by Lisa Oshima | Enterprise
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Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have […]

Ning – Create Your Own Social Network

February 27, 2007 by Lisa Oshima | Social Media
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I read a great review of Ning in yesterday’s TechCrunch.  So, today, I thought I’d give it a whirl myself.  Michael Arrington’s review was right on the money… Ning is pretty cool!  It lets you create your own customized social network – complete with RSS feeds, blogs, forums, and more.  Almost everything is customiseable – […]

Barack Obama Latest to Jump on Social Networking Bandwagon

February 12, 2007 by Lisa Oshima | Social Media
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Barack Obama just launched a social media/ social networking website to further his presidential campaign in 2008: my.barackobama.com. While I haven’t made any decisions about who I will support in the 2008 presidential election, I signed up for a “test account” on My.Barackobama.com to test the social media functionality of Obama’s website.  The features/functionality of […]

Technorati, Blog Rankings, & Top Bloggers on “Communities”

February 8, 2007 by Lisa Oshima | Social Media
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As many fellow VOXers know, there is no way to tell how many hits your blog gets (or how many people read or talk about it)… Six Apart doesn’t provide a counting utility to bloggers. (If they did, the bloggers generating the most traffic on VOX might be tempted to leave to start revenue generating […]

Web 2.0 – Time to Re-Think EVERYTHING.

February 8, 2007 by Lisa Oshima | Social Media
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Here’s some great food for thought- especially the last minute of the video: Web 2.0 is linking people…People sharing, trading, and collaborating… We’ll need to re-think a few things… copyright authorship identity ethics aesthetics rhetorics governance privacy commerce love family ourselves

Measuring Blog Traffic: ComScore and FM Announce Partnership

February 5, 2007 by Lisa Oshima | Social Media
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ComScore and Federated Media (FM), which represents social media sites including Digg, PROTRADE, BoingBoing, and Dooce recently announced that they would be working together on a “research and development initiative designed to provide comprehensive measurement of conversational media such as blogs and community-driven sites.” I’m looking forward to seeing the outcome of this research, especially […]





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