Tag Archive | "marketing"
March 18, 2010 by
Lisa Oshima |
Advertising,
Consulting,
Developers,
Events,
Mobile,
Monetization
(0) Comments
Today, Open Mobile Solutions (OMS) announced which mobile apps will be demoed at the four Developer Pitch Sessions at CTIA Wireless next week. The line-up of developers and mobile applications/ products looks great:
November 10, 2009 by
Lisa Oshima |
Developers,
Review,
Social Media
(0) Comments
As a prolific LinkedIn and Twitter user, I was excited to hear the two companies announce an integration yesterday: I was less excited when I actually tried to use it- and couldn’t.
January 22, 2008 by
Lisa Oshima |
Social Media
(9) Comments
Tomorrow marks the 1 year anniversary of the publication of one of my most popular posts to date: “Using Social Media to Sell Products to Kids…Interesting but Potentially Dangerous.” In that post, I talk at length about how toy manufacturer Ganz is using the internet and social networking principles to market and promote its very […]
December 22, 2007 by
Lisa Oshima |
Mobile,
Social Media
(1) Comment
There’s a great article out on Clickz.com summarizing two reports recently published on mobile social media. It’s well worth reading. Unsurprisingly, the US is behind Europe when it comes to social media on phones, and teens and University-aged students are the most active users. ABI Research reports that the audience for social media on mobiles […]
December 21, 2007 by
Lisa Oshima |
Enterprise,
Social Media
(1) Comment
With all my talk in earlier blogs about the benefit of companies employing a social media strategy, I thought that it would be a good idea to review a product that enables companies to build their own social media empire. Yesterday, I had the opportunity to see a demo of a great new product from […]
March 1, 2007 by
Lisa Oshima |
Enterprise
(3) Comments
Today, on Webpronews, Steven Bradley addresses some interesting questions raised in a couple of other blogs – namely: Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? What makes you unsubscribe from a blog’s RSS feed? Bradley’s ultimate conclusion is that the best blogs have […]
January 31, 2007 by
Lisa Oshima |
Social Media
(2) Comments
Today, I read an interesting article on Pocket-Lint, which summarizes a recent Harris Poll, which questioned 2,309 people back in December 2006: Of all frequent YouTube users, two-thirds (66%) claim they are sacrificing other activities when on YouTube. Although their visits to the site are most likely to have been at the expense of visiting […]
January 25, 2007 by
Lisa Oshima |
Research,
Social Media
(2) Comments
According to a new survey, published by The University of Massachusetts Dartmouth, “the hype” around social media “is real.” In November and December or 2006, U Mass Dartmouth’s Center for Marketing Research, under the direction of blogging researchers Eric Mattson and Nora Ganim Barnes, completed a telephone survey of “Inc. 500” list to find out […]
January 23, 2007 by
Lisa Oshima |
Advertising,
Social Media
(8) Comments
I’ve talked a lot in this blog about how companies are using social media to capture new customers and engage existing customers. Today, Advertising Age wrote a fascinating article on the success of Canadian toy manufacturer, Ganz, who has used social media and the Internet to spark massive sales of its Webkinz stuffed animals. I’ve […]
January 20, 2007 by
Lisa Oshima |
Social Media
(5) Comments
Thanks to technology and the Internet, the world is becoming increasingly transparent and accessible. Social media is playing an important role in this transformation. So far, most people seem to be responding to the power of social media favorably, and they’re using the power of social media for good. However, there is a risk that […]
