What Does Facebook’s Latest Acquisition Mean for Friendfeed, Facebook & Social Media Enthusiasts?
August 10, 2009 by Lisa Oshima | Advertising, Developers, Monetization, Social Media(0) Comments
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A SPAMtacular failure in mobile communication
August 7, 2009 by Lisa Oshima | Consulting, Contest, Developers, Mobile, Monetization(0) Comments
I recently received an email from a start-up called USCORE who wanted to learn more about my consulting services. USCORE aims to give high school sports teams who are filming games the ability to easily tag each play within the video with the name of each player involved. Parents that can’t make their child’s game […]
Recap of Mobile Monday Silicon Valley in San Francisco August 3, 2009
August 4, 2009 by Lisa Oshima | Advertising, Events, Financing, Mobile, Monetization(2) Comments
Last night, I attended the Mobile Monday Silicon Valley event at the Sir Francis Drake Hotel in San Francisco. There was a panel discussion on “Mobile Monetization,” which drew a large crowd, which seemed in direct proportion to the level of excitement around the topic of monetization. The panel was moderated by Julie Ask, VP […]
Live Tweeting from the Verizon Developer Conference #VDC09
July 28, 2009 by Lisa Oshima | Events, Mobile(0) Comments
I live tweeted the Verizon Developer Conference today in San Jose. It was a well-organized event – and as an added bonus, it was free! There were a lot of familiar and friendly faces at the event, which was also great. I live tweeted the highlights of the devcon today. For those of you who […]
2 Critical Ways to Improve Social Media Monitoring Tools
July 23, 2009 by Lisa Oshima | Consulting, Developers, Mobile, Monetization, Social Media(10) Comments
I’ve been thinking a lot lately about the value of social media monitoring tools in brand and marketing campaign management. Having now demoed a number of social media monitoring solutions, I’ve realized that while there are a lot of great tools out there, there is still a lot of opportunity for product improvement – especially […]
Directory of the Top Mobile Developer Relations Pros on Twitter
July 21, 2009 by Lisa Oshima | Consulting, Developers, Mobile, Social Media(11) Comments
UPDATED 7/31/09: Below, you’ll find a list I compiled of mobile developer relations professionals on Twitter. It’s interesting to see how many mobile companies are starting to use Twitter to engage with their developer communities. The most prolific developer relations tweeps seem to be from Windows Mobile (which lists Twitter, Facebook and YouTube as communications […]
The best things in life aren’t always free. Just ask a struggling mobile developer.
July 14, 2009 by Lisa Oshima | Advertising, Developers, Mobile, Monetization(4) Comments
These days, for every inspiring story that I hear about a mobile independent software vendor (ISV) / developer that’s “raking in loads of cash” through Apples’ App store, I hear a handful of stories from mobile ISVs that are trying to dig themselves out of the red. While the press is focused on the “iPhone […]
Zoompass Launches in Canada & Creates Common Standard for Mobile Money Transfers
July 1, 2009 by Lisa Oshima | Mobile, Monetization(2) Comments
EnStream LP (a mobile commerce joint venture owned by three of Canada’s three largest mobile operators – Bell Canada, Rogers and TELUS) recently launched Zoompass, Canada’s first wide-reaching mobile payment service. With it, Canadians can securely request money from friends, solicit money for joint gifts, pay for goods and services and more – all from […]
5 Marketing Lessons to Learn from The Europas’ Nominees’ Mistakes (TechCrunch Europe Awards)
June 30, 2009 by Lisa Oshima | Consulting, Developers, Review, Social Media(6) Comments
Yesterday, in researching the list of The Europas’ (TechCrunch Europe Awards) nominees for my last post, it hit me – there are still a lot of start-ups with great products that just don’t understand basic marketing. Without calling anyone specific out on their mishaps, here are the top 5 basic marketing lessons you can learn […]
My Voting Guide for The Europas (TechCrunch’s European Awards)
June 30, 2009 by Lisa Oshima | Contest, Mobile, Review, Social Media(7) Comments
TechCrunch recently announced the nominees for The Europas, the awards ceremony celebrating technology innovation in European companies, to be held in London on July 9th. I was excited to learn that one of my clients, ShoZu, was nominated for the Best Mobile Application in EMEA (shameless plug: you can vote for them in this category […]
